Swiss watchmaker unveils high-end mechanical Apple Watch clone

“Ahead of the Apple Watch’s launch, many high-end Swiss watch makers were critical of its design and Apple’s efforts to position it as a high-fashion item,” Julie Clover reports for MacRumors. “TAG Heuer CEO Jean-Claude Biver went as far as to call it “too feminine,” saying the Apple Watch looked like “it was designed by a student in their first trimester.”

“As time has passed, opinions on the Apple Watch have changed,” Clover reports. “It has prompted some high-end luxury watch makers to consider delving into the smart watch market themselves, and it also seems to be the inspiration behind high-end watchmaker H. Moser & Cie.’s latest product.”

“Shared today by watch site Hodinkee, H. Moser & Cie.’s Swiss Alp Watch has a design that’s immediately familiar, featuring a rectangular watch face with curved, rounded edges, a crown at the side, and Apple Watch-style lugs for holding a band in place,” Clover reports. “Given that H. Moser & Cie. is pricing the white gold Swiss Alp Watch at $24,900 with only 50 pieces available, it’s unlikely Apple will take offense over the copycat design.”

Apple Watch (left) and it's mechanical clone from H. Moser & Cie (right)
Apple Watch (left) and it’s mechanical clone from H. Moser & Cie (right)

 
Read more, and see the watch’s mechanical innards, in the full article here.

MacDailyNews Take: Imitation is the sincerest form of flattery.

9 Comments

  1. Look–Apple, for all the glory that is their watch, actually _did_ borrow elements from traditional watches (Ive calls it referencing classic designs). Rectangular watches are as old as round ones. _All_ mechanical watches have crowns. The Apple Watch deliberately borrowed the rectangular/crown features. This Moser and Cie watch happens to be very traditional–gorgeous even–and an absolute gem. Like all mechanical watches, it’s a marvel of technical achievement, and this one happens to be well worth the price. Unlike the Apple Watch, this one will still function–and still be worth more than a car–in fifty years.

  2. “TAG Heuer CEO Jean-Claude Biver went as far as to call it “too feminine,” saying the Apple Watch looked like “it was designed by a student in their first trimester.”

    How quaint. We’re still waiting for this guy and his company’s attempt to compete with the Watch. There’s a special kind of laughter reserved for those who insult out of desperation. Impending…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.