“Ahead of the Apple Watch’s launch, many high-end Swiss watch makers were critical of its design and Apple’s efforts to position it as a high-fashion item,” Julie Clover reports for MacRumors. “TAG Heuer CEO Jean-Claude Biver went as far as to call it “too feminine,” saying the Apple Watch looked like “it was designed by a student in their first trimester.”
“As time has passed, opinions on the Apple Watch have changed,” Clover reports. “It has prompted some high-end luxury watch makers to consider delving into the smart watch market themselves, and it also seems to be the inspiration behind high-end watchmaker H. Moser & Cie.’s latest product.”
“Shared today by watch site Hodinkee, H. Moser & Cie.’s Swiss Alp Watch has a design that’s immediately familiar, featuring a rectangular watch face with curved, rounded edges, a crown at the side, and Apple Watch-style lugs for holding a band in place,” Clover reports. “Given that H. Moser & Cie. is pricing the white gold Swiss Alp Watch at $24,900 with only 50 pieces available, it’s unlikely Apple will take offense over the copycat design.”
Read more, and see the watch’s mechanical innards, in the full article here.
MacDailyNews Take: Imitation is the sincerest form of flattery.
A mechanical watch clone of an iWatch. Kinda like putting wheels on a horse and calling it a car.
Good one. I wish I had thought of that.
What is an iWatch?
MDN take took the words from my mind.
Now what would happen if Apple made a H. Moser& Cie face look for Apple watch…?
Apple would probably get sued…
Look–Apple, for all the glory that is their watch, actually _did_ borrow elements from traditional watches (Ive calls it referencing classic designs). Rectangular watches are as old as round ones. _All_ mechanical watches have crowns. The Apple Watch deliberately borrowed the rectangular/crown features. This Moser and Cie watch happens to be very traditional–gorgeous even–and an absolute gem. Like all mechanical watches, it’s a marvel of technical achievement, and this one happens to be well worth the price. Unlike the Apple Watch, this one will still function–and still be worth more than a car–in fifty years.
It’s a f*cking watch. The Swiss have been making watches for decades. WTF! Are you people so insane that a Swiss watch gets your panties in a bind?
“TAG Heuer CEO Jean-Claude Biver went as far as to call it “too feminine,” saying the Apple Watch looked like “it was designed by a student in their first trimester.”
How quaint. We’re still waiting for this guy and his company’s attempt to compete with the Watch. There’s a special kind of laughter reserved for those who insult out of desperation. Impending…