“Tor Myhren, global chief creative officer at WPP Group’s Grey and president of its New York flagship office, will leave the agency at year’s end for a post at tech giant Apple,” David Gianatasio reports for Adweek. “His new role will be vice president of marketing communications for the tech giant, based in California.”
“Myhren has led Grey’s global creative efforts for the past two years, having previously served as its CCO in New York. Since joining the shop in 2007, he is credited with making its creative work among the finest in the world. Last week, Adweek named Grey its Global Agency of the Year for 2015, the second time in three years the shop has won that honor,” Gianatasio reports. “Myhren worked with offices around the world to craft memorable advertising that frequently sparked cultural conversations. His vision came to fruition at the Cannes Lions Festival in June, when Grey offices in 18 countries won 113 Lions, tripling the network’s take for the previous year and establishing an overall agency record. All told, Grey tallied 21 gold (25 if you count its Innovation and Product Design trophies, two in each category), 36 silver and 48 bronze. The network’s efforts merited four Grand Prix statuettes.”
“Asked to sum up his creative philosophy, Myhren recently told Adweek that he strove to create “the kind of work that infiltrates pop culture and gets every corner of the world talking,” adding: ‘I love scale and I love ideas that have real impact in the world. Creativity can solve the world’s biggest problems,'” Gianatasio reports. “‘I really think it’s a great move for both parties, and only good things can come from this,’ said David Droga, creative chairman of Droga5, one of Myhren’s peers on the global agency scene. Industry consultant Avi Dan noted how unusual it is for a high-level creative to hop from an agency to a brand. ‘I can’t recall anybody of Tor’s stature going over to the client side,’ said Dan, who has worked in the business for more than 30 years. ‘The transition from an agency to Apple — it’s a huge transition for him personally. But Apple is a very creative organization. That probably would make it easier for him to adjust.'”
Read more in the full article here.
MacDailyNews Take: May Apple’s advertising efforts again scale to new heights!
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[Thanks to MacDailyNews Reader “Carlos” for the heads up.]