“Last week, I wrote a post in Forbes which described why I thought Apple should outbid traditional broadcast TV and cable operators for the NFL’s suite of Thursday Night Football games which is up for bid,” Eric Jackson writes for Forbes. “Even though I argued that Apple could make $24 billion in profits over the next 5 years as a result of bidding $800 million a year for 5 years (or $4 billion in total), I don’t think I really made clear how significantly that could help Apple’s stock.”
“The extra sales of Apple TVs, content via iTunes that people would then buy on their Apple TVs, plus incremental iPhone sales would all be new iOS ecosystem sales not currently factored in by Wall Street analysts in their current price targets for the Apple stock price,” Jackson writes. “Therefore, they would have to model in all this additional revenue which would be prompted by large numbers of Americans and those internationally who love their NFL migrating to Apple to be able to stream the games on their Apple TV hockey pucks.”
“The bottom line is that this move by Apple to get into the live-streaming sports area would likely cause the Wall Street analysts to have to upgrade their price targets by another $264 billion or a quarter of a trillion dollars,” Jackson writes. “With 5.58 billion Apple shares outstanding currently, an extra $264 billion in market cap would mean an extra $47/share tacked on to their Apple price targets.”
Much more in the full article here.
MacDailyNews Take: As we wrote back in May 2014:
Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. Maybe that’ll grease the wheels. It’ll certainly move a bunch of Apple TV boxes around the world in short order.
Apple could make $15 billion from winning the rights to NFL Thursday Night Football – November 27, 2015
Why Apple’s Board of Directors needs to include Mark Cuban – September 4, 2015
How Apple, Amazon, or Google could make Web TV a reality: Spend billions on the NFL – July 19, 2013
Did Apple drop the ball on an NFL deal for Apple TV? – August 21, 2009