“Is Apple too geeky to understand sports? It is an audacious claim, I know,” Mark Reschke writes for T-GAAP. “How in the world could the coolest, hippest tech company in the world, with Beats and Dr. Dre in-house, possibly be geeky? Take a look at Apple’s Executive Team and Board of Directors. Suddenly it becomes very clear.”

“It just may be that Apple’s corporate culture simply does not understand or value sports the way it should. These guys may be the hipsters of tech, but this is Silicon Valley, not blue collar Boston,” Reschke writes. “To help the cause, Mark Cuban should be enlisted to Apple’s Board of Directors. No one at Apple has the combined tech and sports skill set Cuban does. Cuban would prove an invaluable asset for Apple constructing their own content and streaming services.”

“If Apple wants to heavily pursue cord cutters with content, avid and loyal sports fans are the target market, but Apple seems almost allergic to this fact. Cuban would be sure to open a few eyes, quickly unveiling the value of live sports — and show Apple how to get there,” Reschke writes. “Apple’s virtually unlimited resources allow it to outbid any network in the market for exclusive content. Live sports would instantly build a loyal, high-paying base of users, hooking them into other mini-content bundles offered along the way.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in May 2014:

Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. Maybe that’ll grease the wheels. It’ll certainly move a bunch of Apple TV boxes around the world in short order.