Why Apple’s Board of Directors needs to include Mark Cuban

“Is Apple too geeky to understand sports? It is an audacious claim, I know,” Mark Reschke writes for T-GAAP. “How in the world could the coolest, hippest tech company in the world, with Beats and Dr. Dre in-house, possibly be geeky? Take a look at Apple’s Executive Team and Board of Directors. Suddenly it becomes very clear.”

“It just may be that Apple’s corporate culture simply does not understand or value sports the way it should. These guys may be the hipsters of tech, but this is Silicon Valley, not blue collar Boston,” Reschke writes. “To help the cause, Mark Cuban should be enlisted to Apple’s Board of Directors. No one at Apple has the combined tech and sports skill set Cuban does. Cuban would prove an invaluable asset for Apple constructing their own content and streaming services.”

“If Apple wants to heavily pursue cord cutters with content, avid and loyal sports fans are the target market, but Apple seems almost allergic to this fact. Cuban would be sure to open a few eyes, quickly unveiling the value of live sports — and show Apple how to get there,” Reschke writes. “Apple’s virtually unlimited resources allow it to outbid any network in the market for exclusive content. Live sports would instantly build a loyal, high-paying base of users, hooking them into other mini-content bundles offered along the way.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in May 2014:

Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. Maybe that’ll grease the wheels. It’ll certainly move a bunch of Apple TV boxes around the world in short order.


    1. Agreed, Sir Pig. Cuban is an ass. If you want someone who knows sports and sports programming, don’t bring a rich owner into the boardroom. There are plenty of people in professional sports programming who would be far better than that turd.

  1. If they would put Rush Limbaugh on the board that would give them someone with sports knowledge and more scientific knowledge than Al Gore and the best PR guy for Apple there is.

  2. Apple needs someone. They have no one to push the product or company. Tim Cook is a good manager but not a good representative. Same goes true for the other executives. I believe this article is spot on. Apple is geeky but not well-rounded. They certainly miss out on some big opportunities for a bigger more diverse audience.

  3. I am a someone that knows things about stuff better than anyone. I SHOULD BE ON THE APPLE BOARDS!!

    Plus, doesn’t take a Mark Cuban, just throw a reasonable sized bucket of money in the right direction and you’re done!!

  4. Nah, How about Balmer? He knows how to create value in a sports franchise by paying $ 2 billion in a stress sale of the Clippers. Jacked up the value everywhere else. Ops forgot, he overpaid for Nokia so he could write off the investment to save on taxes.

  5. Cuban took his ONE chance in tech, cashed in (good for him), and split. Now he’s trying to be a sports owner and Trump butt boy… Ok, then YOU KLOWNS take Cuban, but just keep him away from reality in ANY form since he left it when he pulled the Ca-Ching lever…

  6. Mark Reschke who writes for T-GAAP: You’ve written an absurdism. Apple is a focused TECHNOLOGY company. If Apple ‘doesn’t get sports’ then that is a MARKETING issue. Address it there within Apple. This has NOTHING AT ALL to do with the Apple Board of Directors. And for Jobs’ sake, let’s hope it stays that way.

    And if you have a problem with ‘geeks’ Mark, you have a problem with technology. Grow up and LEARN. It’s not that hard to catch up with the tech world and write something coherent about it.

  7. Gee, if your adding loud obnoxious clueless a-holes, why not pick Trump? Cuban is more of a jail-broken Android guy. Taylor Swift would make more sense than Cuban.

  8. Mark Cuban has publicly criticized Apple for being UN American due to working with China & legal tax relationships with Ireland. He gets huge tax breaks for owning sport franchises, but Apple should be taxed more.

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