TheStreet blows it with one of worst, most misinformed Apple Watch reports ever

“Apple shares are falling 0.18% to $118.09 on Tuesday after a new weekly survey, conducted by research firm Wristly, showed that customers were not satisfied with the Apple Watch, Fortune reports,” U-Jin Lee reports for TheStreet. “The firm surveyed 330 people who owned an Apple Watch.”

MacDailyNews Take: No, Fortune did not report that.

“The firm surveyed 330 people who owned an Apple Watch,” Lee reports. “‘The biggest theme in the critiques was about performance,’ said Ben Bajarin, who helped design Wristly’s surveys. Others complained about the battery and how the Watch was laggard in retrieving data. Furthermore, it appears that while the Watch was created as a sibling to the iPhone, its functions seem constrained since it heavily relies on the iPhone for configuration, intelligence and Internet access, Quartz noted.”

Lee reports, “Overall, the new survey showed that around 86% of the respondents saw no value in the tech giant’s product.”

Full article, safely behind Do Not Link, here.

MacDailyNews Take: Holy crap!

The Wristly panel gave Apple Watch a 97% satisfaction rating in July confirmed by a 96% approval rating in October. So this survey is of just over 330 people Wristly collected over a period of months who stated that they owned an Apple Watch and were not satisfied with it.

Furthermore, Wristly does not have a technical way to verify if someone has truly owned the Watch, so they relied on basic data scrubbing to prevent contributions of a spammy nature. How effective that scrubbing was is unknown. Any competitor could conceivably have influenced the results. But, for the sake of argument, let’s say these results are totally legit, comprised only of actually dissatisfied Apple Watch users. Regardless, they are a tiny minority of Apple Watch owners, within the margin of error in most polls. The survey does not say, as Lee “reports,” that customers were not satisfied with the Apple Watch.

Nowhere in Wristly’s survey results does it say, as Lee reports, “that around 86% of the respondents saw no value in the tech giant’s product.” We have no idea from where that glaringly unbelievable untruth sprang. It’s simply not in the survey results.

In addition, 30% of these so-called dissatisfied survey respondents still wear their Apple Watches and roughly half these “dissatisfied” owners who responded think they might still buy the next one! That’s some “dissatisfaction!”

As for one of the reports Lee references, Fortune‘s Philip Elmer-DeWitt reported the facts clearly and correctly. (We assume P.E.D.’s is the report Lee references, since her “report,” perhaps tellingly, provided no link to it.)

TheStreet still has their piece, and we do mean piece, online. It should be immediately corrected and an apology offered to Apple, Wristly, and all other parties mentioned in U-Jin Lee’s disinformational mess.

Contact info:
• U-Jin Lee:
• TheStreet feedback:

Apple Watch and dissatisfaction – November 30, 2015


  1. It is like a lot of medical / scientific studies. Every once in a while, you find out someone totally fabricated their data and then wrote a paper about the “findings.” They lie for fame, tenure, etc. Mr Lee lied for clicks. Pathetic…

    1. What is your source for the contention that “a lot” of medical and scientific studies are fabricated? This is b.s. – peer-review process means that when the (very) rare piece of fabricated science gets published, it is rather rapidly found out by others that try to replicate the experiment/observation. Do not equate science with media/internet looking for hits. By the way, lie about your science and you will lose tenure very quickly.

      1. As a physician for 35 years, I can’t even begin to tell you how BS is published in peer reviewed journals, and then just seems to fade away, with not so much as “I’m sorry, we were wrong about that” after 5-10 years. Real people suffer and die from some of these studies. Even some that aren’t fabricated, don’t publish all their findings so as to spin some conclusion they, or more likely the sponsoring drug company, wanted. To specifically answer your question, in medical science even one or two false studies is too much.

  2. Can’t anyone understand the report?

    Basically, it’s, “Of the 3% of so of people who bought an Apple Watch that were dissatisfied with it for any reason whatsoever, why were they dissatisfied?” But idiots are extrapolating this to say, “People are dissatisfied with the Apple Watch, and here’s why. Therefore, people are not buying the Apple Watch and should not.”

    That’s like having a study that investigates the small percentage of people who win multi million dollar lotteries then go bankrupt and end up financially worse off than before they accepted the money then extrapolating it to the concept that no one should ever accept any money from anyone, ever.

    Stupidity, as usual, reigns supreme.

    1. I don’t think it’s stupidity, I think it’s intentional to knock the stock price. Some people are making millions off of small fluctuations that reports like these can cause.

  3. “U-Jin Lee” is a pure Korean name, and very likely Ms. Lee is Korean-American. Just pointing out the obvious and speaking as a great fan of Korea and longtime expat here in Seoul.

  4. They specifically interviewed the 330 people who disliked the watch, a subset of the total, to find out why they disliked it. The Street and others took the info about the 330 dislikers and claimed it represented the whole group. Either poor reporting or great stock manipulation. You decide.

    1. Actually, Robert, they interviewed 330 people who claimed to have bought the watch, with no proof they actually had bought one, and then claimed they were not completely happy with the watch. They then asked those 330 people WHY they were not completely happy with it. . . and of those 330, some had stopped using the watch, asked them why. Some of the answers some provided were obviously bogus, demonstrating they simply could not have ever OWNED an Apple Watch because they claimed impossibilities. . . but these impossibilities were included as valid data in the 330 responses against the Apple Watch when they should have been dismissed out of hand. For example claimed he didn’t like the fact the Apple Watch did not have “wireless charging” and wanted it added. . . but that’s the only way you charge the Apple Watch! He also demanded less clutter because of useless apps, ignoring the fact you could remove any Apps you did not need or use.

      Another wanted more control over complications. . . ignoring you have complete control of what complications you have on the custom screens. Again, another non-owner/user.

      Many of them wanted always on displays, even while they slept, plus they wanted long battery life, ignoring the technological incompatibilities of such demands. . . yet these claimed to be tech savvy users?

      31% of the panel claimed they still wore the Apple Watch every day. . . 102 users of the 330. If they were so disliking of the Apple Watch, they sure didn’t show it. 41% or 135 were very likely or likely to buy the next Apple Watch. Huh? That’s also not a sign of dissatisfaction with a product.

      The article was pure FUD market manipulation of AAPL.

  5. Where are all the reports about other smartwatches from various manufacturers? Why single out only AppleWatch for a study. It seems to me Apple is being targeted for all sorts of reports and other companies’ products are somewhat ignored. I’m sure what goes for AppleWatch is probably echoed throughout the entire smartwatch industry.

    Apple, which was once the 800 lb. gorilla in the room has become a 98 lb. weakling of a company constantly getting sand kicked in its face. I hope Apple is able to keep buying stock away from the cowardly shareholders for the time being.

  6. Just more lies to try and manipulate Apple’s stock price. The stupid anal-ists will believe this bullshit for sure. Lots of lies trying to down Apple even though most people are very satisfied with the Apple watch and all of Apple’s products.

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