“Apple shares are falling 0.18% to $118.09 on Tuesday after a new weekly survey, conducted by research firm Wristly, showed that customers were not satisfied with the Apple Watch, Fortune reports,” U-Jin Lee reports for TheStreet. “The firm surveyed 330 people who owned an Apple Watch.”
MacDailyNews Take: No, Fortune did not report that.
“The firm surveyed 330 people who owned an Apple Watch,” Lee reports. “‘The biggest theme in the critiques was about performance,’ said Ben Bajarin, who helped design Wristly’s surveys. Others complained about the battery and how the Watch was laggard in retrieving data. Furthermore, it appears that while the Watch was created as a sibling to the iPhone, its functions seem constrained since it heavily relies on the iPhone for configuration, intelligence and Internet access, Quartz noted.”
Lee reports, “Overall, the new survey showed that around 86% of the respondents saw no value in the tech giant’s product.”
Full article, safely behind Do Not Link, here.
MacDailyNews Take: Holy crap!
The Wristly panel gave Apple Watch a 97% satisfaction rating in July confirmed by a 96% approval rating in October. So this survey is of just over 330 people Wristly collected over a period of months who stated that they owned an Apple Watch and were not satisfied with it.
Furthermore, Wristly does not have a technical way to verify if someone has truly owned the Watch, so they relied on basic data scrubbing to prevent contributions of a spammy nature. How effective that scrubbing was is unknown. Any competitor could conceivably have influenced the results. But, for the sake of argument, let’s say these results are totally legit, comprised only of actually dissatisfied Apple Watch users. Regardless, they are a tiny minority of Apple Watch owners, within the margin of error in most polls. The survey does not say, as Lee “reports,” that customers were not satisfied with the Apple Watch.
Nowhere in Wristly’s survey results does it say, as Lee reports, “that around 86% of the respondents saw no value in the tech giant’s product.” We have no idea from where that glaringly unbelievable untruth sprang. It’s simply not in the survey results.
In addition, 30% of these so-called dissatisfied survey respondents still wear their Apple Watches and roughly half these “dissatisfied” owners who responded think they might still buy the next one! That’s some “dissatisfaction!”
As for one of the reports Lee references, Fortune‘s Philip Elmer-DeWitt reported the facts clearly and correctly. (We assume P.E.D.’s is the report Lee references, since her “report,” perhaps tellingly, provided no link to it.)
TheStreet still has their piece, and we do mean piece, online. It should be immediately corrected and an apology offered to Apple, Wristly, and all other parties mentioned in U-Jin Lee’s disinformational mess.
• U-Jin Lee: thestreet.com/author/1657987/U-JinLee/all.html
• TheStreet feedback: secure2.thestreet.com/cap/selfserve/SSContactUs.jsp
Apple Watch and dissatisfaction – November 30, 2015