What Steve Jobs gave Apple that Tim Cook cannot

“We can argue until the cows come home whether or not Apple’s co-founder Steve Jobs would do some of what CEO Tim Cook has done, but it should be obvious that Jobs gave something Cook cannot,” Wil Gomez writes for Mac360.


“By all accounts, Jobs’ management style was much different than Cook’s. Think confrontation vs. collaboration and you’re probably close,” Gomez writes. “Since Jobs passed away, new products from Apple have gone into an interesting stage of evolution not seen often in the past. New products are announced, then launched, and then, over many months, brought up from the obvious beta stage to an acceptable version 1.0 product (but with a higher version number than 1.0).”

“Through the years, especially on hardware but software, too, Jobs pushed designers and engineers to deliver a usable, shippable, basic version of a product that would work great out of the box. Jobs acted as the company’s mental floss which issued a bit of pain to scrub away to build up of a substance with no value, but plenty of opportunity to cause damage,” Gomez writes. “If Cook does the same thing then it does not appear to be as visible because recent product launches– iOS and OS X, Watch, Apple TV, iPad Pro– all appeared publicly as more beta than finished products ready for prime time.”

Read more in the full article here.

MacDailyNews Take: There is a pattern of botched/incomplete launches from Apple Inc. under Tim Cook that is rather glaring and worrisome.

Steve JobsApple’s management team should really stop whatever they’re doing right now and take a long, hard, cold look in the mirror.

This is one time where Tim Cook & Co. really should be asking themselves, “What would Steve do?”

Because what Steve would do is push harder, not settle for less than the best and not be carelessly frittering away the brand equity that he (along with Jony Ive, Tim Cook, Phil Schiller, Eddy Cue et al.) worked so incredibly hard to build.

Rest assured that we’ll shut up about this when it’s fixed.

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  1. “By all accounts, Jobs’ management style was much different than Cook’s. Think confrontation vs. collaboration and you’re probably close”

    Uh, wasn’t it Steve Jobs that designed Apple Campus 2 to allow for better collaboration amongst their groups and employees?

    The thing about the above article is that Tim Cook is probably still laying out Steve’s vision for the company – internally. That if Steve wasn’t going to be around, he knew that people would have to collaborate more in order to accomplish their goals.

    Furthermore, Jobs’ management style may have been confrontational, but there was also a lot of collaboration going on… as many Apple employees have gone on to speak about since Jobs death.

  2. Steve Jobs, a liberal in his personal worldview, almost never injected his personal politics into official company business. Despite his reputation as a very hard person to work with, Jobs was invariably polite in all his public dealings. He would never insult a large segment of customers by mocking their religious beliefs. To Jobs that would wrong and stupid if your goal is to sell Apple products to those same people. Tim Cook is very aggressive with his very liberal political agenda and frequently puts the Apple trademark on his most extreme positions. As an example he put Apple on the record as for a ballot initiative in Houston that was very controversial and which was defeated by a large margin despite huge financial support from leftist tech billionaires and their companies. That was a Stick piled into the eye of about 70% of America and the world. Tim Cooks determination to advance leftist politics using Apple’s massive power obviously distracts from the product focus that Jobs demanded. Apple is now painting itself as a company that makes products for liberals and does not even want the business of non liberals which it characterizes as inferior. The inferior user group is large – more than half the population. This is pure arrogance and stupidity on the part of Cook, no doubt with strong encourage from Al Gore and Lisa Jackson and other major Democrats who now run Apple.

    1. Exactly. You’ve nailed it. Tim Cook’s boring, thoughtless, and immoral pandering is tiresome beyond belief. He behaves like a rich heir that hasn’t had to earn it and instead spends his days playing and burning daddy’s money.

  3. Tim Cook is great at making money, but Steve Jobs gave Apple something that money can never buy: a reason for being that doesn’t boil down to the bottom line. There may be other people in the world who are as smart as Steve Jobs, but there’s no one I know of who also has as much heart and as much vision as Steve Jobs had. Not even close.

  4. I’m disgusted by the continuing meme criticizing Tim Cook, especially calling for Mr. Cook to be fired.

    Remember, all you folks who criticize almost everything Tim does, Steve Jobs insisted the BoD hire Tim to replace him.

    Besides, who are you going to install as CEO if Mr. Cook was fired? There’s no simple answer to that question, and it would involve a lot of risk.

  5. How about what Tim brought to Apple that Jobs could not…..the most efficient profitable company in the world.

    These one sided comments about Steve and Tim are getting old and naïve
    The Apple of today is very differant from the Apple of 4 years ago.. Its a behemoth now.. And navigating it is not the same as it was.

    Tm is the right man ..but these half backed botched launches are worisome!

    Tim are u listening ???

  6. Tim Cook is a very smart and hard working guy who does not have the vision that Steve Jobs had. Rather than being an indictment of Cook, it is an indication of just how rare the drive, vision and attention to detail Steve Jobs possessed really is in this world.

    The people who arise from the commons to bend the arc of history within their lifetimes are very few, tend to have strong personalities, tend to not suffer fools gladly, and also tend to not be the most socially gracious when it comes to work. People of this type from my reading also not to tolerate people of their types very well. People like Steve Jobs tend to not work for other people if they have any option at all, so the likelihood of someone within Apple sharing his rare combination of talents, tastes, drive and abilities would be very slim.

    Tim Cook is an apparatchik – someone who came up through a bureaucracy and in his example made the trains run on time. He took Apple from having a high cost and inefficienct supply chain to the lean and efficient machine it is today. When Steve got sick and had to step away, Cook was the guy he trusted to run the enterprise and by all measures he succeeded. When it was apparent Steve Jobs’ days were shortly numbered, he is the guy chosen and Cook was famously told to run it his way. Steve Jobs told Tim Cook to not second guess himself trying to figure if his decisions were what Syeve would do.

    Many seem to think Steve a Jobs was going to run Apple tightly until he died of old age, but I think he was preparing to step away before he got sick. His building a boat to sail around with his family does not sound like someone who intended to spend the bulk of his time at One Infinite Loop. Had he not gotten sick, I think we would have seen Steve Jobs step away from such an active role at Apple by now.

    The bottom line is that Tim Cook is running Apple, he has it highly profitable, growing and crushing it’s core competitors. Netflix could be bought out for the spare change in the Tim Cook’s office couch. Apple could buy a company like Comcast, AT&T or Verizon without having to borrow a cent. That is an amazing performance and there is not a corporate board in the world that would get in his way with a record like that.

  7. Another thing that Steve brought to Apple that Tim does not was his ability to see the future.

    No, I’m NOT saying Steve was clairvoyant, but the reality was that when someone showed him a new device concept — everything from Woz showing him the Apple I to what became the iPod and what became the iPhone — he could tell if it was the future or not. He could do it better than anyone else in the past 50+ years. Sure, he made some big mistakes (you only have to mention the hockey puck mouse to show that), but his track record was far better than anyone else’s.

    Tim does NOT have that talent. He’s a great day-to-day guy. But, he cannot see the future like Steve could.

    True, in reality Steve invented virtually nothing. But, when someone showed him a dozen different concepts he could, better than anyone else, say which ones would become the future. Plus, he was not bashful about pointing out flaws (and occasionally making pointed suggestions) in the chosen concept. And even further, he was never timid in telling people that all the items presented were complete and total crap. Steve would have rather had no product than one that was doomed to fail from the beginning.

    Tim, needs products, even mediocre ones, to build the company the way Tim thinks Apple needs to be built. Steve thought mediocre products was the start of the slippery slope to total failure.

  8. Steve was great and irreplaceable but Apple made its share of screwups with him at the helm. Who could forget the round mouse? Anyways, not fair to place every Apple mistake on Tim Cook’s head.

  9. It’s amazing how people compare apples to oranges. If anyone other than myself recalls a comment made when Mr Cook took over for Steve that Steve told him don’t do what I would do (steve) do what Tim Cook would do. So to out it simple if you don’t like the direction Apple has headed is heading the don’t buy the products. Plane and simple.

  10. Yes world. Steve Jobs died October 5, 2011. That’s over four years ago. And techTard journalists STILL have nothing better to do all day than to compare Steve Jobs, who is DEAD, to Tim Cook, who is alive.

    Jobs is DEAD. Get it? He DIED. Compare a LIVING person to a DEAD person, as if Jobs could be reanimated and be the Apple CEO again. OMG stupid stuff.

  11. Dude…get over it. Take the Steve Jobs shrine down, and find a girlfriend or other of significance. I’m sorry your Apple stock trades haven’t made you a billionaire…maybe next quarter. Oh and Apple TV, maybe that’s next quarter too. The only thing there are more of than Steve Job mistakes, is the long list of ex-Apple execs “who coulda been contenders.” Right.

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