What Steve Jobs gave Apple that Tim Cook cannot

“We can argue until the cows come home whether or not Apple’s co-founder Steve Jobs would do some of what CEO Tim Cook has done, but it should be obvious that Jobs gave something Cook cannot,” Wil Gomez writes for Mac360.


“By all accounts, Jobs’ management style was much different than Cook’s. Think confrontation vs. collaboration and you’re probably close,” Gomez writes. “Since Jobs passed away, new products from Apple have gone into an interesting stage of evolution not seen often in the past. New products are announced, then launched, and then, over many months, brought up from the obvious beta stage to an acceptable version 1.0 product (but with a higher version number than 1.0).”

“Through the years, especially on hardware but software, too, Jobs pushed designers and engineers to deliver a usable, shippable, basic version of a product that would work great out of the box. Jobs acted as the company’s mental floss which issued a bit of pain to scrub away to build up of a substance with no value, but plenty of opportunity to cause damage,” Gomez writes. “If Cook does the same thing then it does not appear to be as visible because recent product launches– iOS and OS X, Watch, Apple TV, iPad Pro– all appeared publicly as more beta than finished products ready for prime time.”

Read more in the full article here.

MacDailyNews Take: There is a pattern of botched/incomplete launches from Apple Inc. under Tim Cook that is rather glaring and worrisome.

Steve JobsApple’s management team should really stop whatever they’re doing right now and take a long, hard, cold look in the mirror.

This is one time where Tim Cook & Co. really should be asking themselves, “What would Steve do?”

Because what Steve would do is push harder, not settle for less than the best and not be carelessly frittering away the brand equity that he (along with Jony Ive, Tim Cook, Phil Schiller, Eddy Cue et al.) worked so incredibly hard to build.

Rest assured that we’ll shut up about this when it’s fixed.

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Apple’s new iPad Pro debuts with forced reboots, missing Apple Pencils – November 16, 2015
Apple’s perplexingly incomplete launch of the iPad Pro – November 16, 2015
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Apple’s joyless iPad Pro launch: WTF are the Apple Pencils and Smart Keyboards? (4-5 weeks away) – November 12, 2015
Apple’s best days are behind it or something – November 7, 2015
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015
Apple Watch has arrived for just 22 percent of preorder customers – April 28, 2015
Open letter to Tim Cook: Apple needs to do better – January 5, 2015
Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012
With obtuse iPad 2 launch, Apple fails to delight 49,000 customers per day – March 21, 2011


  1. This is all a myth. Plenty of things went wrong under Steve. Remember Antennagate? How about the launch of MobileMe? The Cube failed. iTunes has always had its flaws in usability. The first iPhone had only 2g and no App Store. I remember early iPhone launches when no cases were available. I remember an iPad launch when no Apple cases were available at the Apple Store. The list goes on.

    No one ships a new product at the volume Apple does at launch with so few flaws.

    1. Apple just shipped an Apple Watch charging dock 209 days late. The Apple TV is referred to as “half-baked” in multiple high-profile reviews. There are no Apple Pencils or poorly-reviewed Apple Keyboards available at iPad Pro launch.

      You think this sort of thing would actually happen under Steve Jobs, myth-boy?

      1. Steve was far from perfect and shipped many things incomplete. The first iPhone had 2g, no App Store , no copy and paste.

        Those are far more glaring omissions than an accessory dock shipping later.

        1. You don’t get it. Those things are not crippling feature omissions. 2 GB at the time was decent. No App Store – LOL! And yet how many units did Apple ship? No copy and paste?! Please get some perspective.

  2. Steve Jobs was a great visionary, but you people must be extremely short-sided or still caught up in Steve’s RDF…

    Hockey Puck Mouse
    OS X 10.0
    Motorola ROKR
    No AppStore for the iPhone
    Disparate, disorganized development of their operating systems and applications.

    Apple is undertaking a massive restructuring due to growth, there’s going to be a few bumps along the way, regardless of who’s running it.

    Get a life, and let Steve rest in peace already.

    1. And if I remember rightly, Jobs believed that the likes of Adobe and Microsoft would port all their stuff to ObjectiveC when OSX was first announced. I think hero worship gets the better of people sometimes.

      And one thing that Tim Cook has given us: ad blocking. This site is actually bearable now.

    2. Hear, hear! Even some veteran MDN posters seems to have acquired collective amnesia about the foibles of Steve Jobs. He was amazing in many ways. But let’s not elevate him to sainthood as we all know he had his share of product failures. Recall that some of his product introductions were initially met with scorn only to later be seen as successes.

      Get a grip people. What cool aid gave you been drinking lately?

  3. I think that “Apple University” is one of Apple’s greatest differentiators. I also know that continuing education and refresher courses are a necessity for all professionals to stay at the top of their game. Nothing, not egos, not age, not experience, not rank, not time constraints, nothing, can replace going back to “school” to sharpen and maintain the quality of your work. Steve Jobs would certainly not hesitate to “school” those he worked with, and from many accounts spent time schooling himself to maintain his sharp focus. It would seem that the intensity of “schooling” at Apple has been lacking based on the less than polished product release performance of late.

  4. Wait a second..are you saying Steve was without fault? I love Steve, but man how far from reality are you to think Steve was all perfect in his decision making at Apple? Let me remind you that it is okay to make mistakes, so that you can learn from them, but don’t think for one second Steve was without his own problems at Apple.

    Let us take a trip down memory lane a little shall we?

    Apple nearly missed the boat on CD-R. They bypassed that in favor of DVD Discs. That was a complete flop and Apple a couple of years later reverted to CD-R and DVD-R.

    iMovie was not the hit Apple had hoped. No one really wanted to spend hours upon hours editing their stuff. Apple shifted their focus to iPhoto to greater appeal and success.

    Steve Jobs missed the opportunity to buy Dropbox for a song, but Steve saw it as just a feature and not a complete solution, meanwhile as Apple kept blundering over iTools, .mac and Mobile Me. They started the Cloud revolution but left it high and dry.

    Making it easy for people to create web pages Apple introduced iWeb hosted on their .mac iDisk solution, but soon lost support. They should have innovated further and really come up with a cloud solution such as SquareSpace, but no, they quickly abandon both products leaving a lot of people stuck and angry.

    MobileMe disaster. When incorporating the PCs into the mix, Apple didn’t make it easy for anyone, some lost their email during the migration, service was unstable and became a joke in the industry. They had to kill MobileMe quickly.

    Remember PING on iTunes? Disaster of a social network.

    How about the G4 Cube? That product lasted a year.

    What about Apple dropping the Xserve and Xserve RAID? Made a lot of Mac Business shops very frustrated for the lack of support.

    OS X Server? Yeah not good.

    Steve not allowing Apps on iOS in 2007. Thankfully he quickly realized it and the rest is history.

    To say under Steve Jobs that products were always on time is a Joke. Often you couldn’t get products on ship day and you had to wait weeks on end. This happened constantly.

    So don’t say this garbage about Cook’s leadership when you are so blind to look to past.

  5. “What Steve Jobs gave Apple that Tim Cook cannot.”

    Steve Jobs may have been replaced as CEO by Cook, but it has always been lazy and stupid to believe that, therefore, everything Jobs was had to be replaced by Cook. This has nothing to do with management style – it is about skill sets. It has been clear since before Jobs passed away that Jonathan Ive was going to be his successor as overlord of product design. Ive has that skill set and he should have the final say in that.

    “Do you really believe that this string of botched launches would actually happen under Steve Jobs?”

    Uh, were you paying attention to reviews of any Apple product released during Jobs’ tenure? I’m sure it would be pretty easy to find a minor and major products that critics were not happy with.

    1. Exactly cmfj. In fact there was only one time during Steve’s tenure where all of the critics were aligned and that was when Apps were available on iOS in 2008. It was the first time where I saw no opposing viewpoints. Even WallStreet was on board with Apple at that time. It was a rare occasion.

  6. “By all accounts, Jobs’ management style was much different than Cook’s. Think confrontation vs. collaboration and you’re probably close”

    Uh, wasn’t it Steve Jobs that designed Apple Campus 2 to allow for better collaboration amongst their groups and employees?

    The thing about the above article is that Tim Cook is probably still laying out Steve’s vision for the company – internally. That if Steve wasn’t going to be around, he knew that people would have to collaborate more in order to accomplish their goals.

    Furthermore, Jobs’ management style may have been confrontational, but there was also a lot of collaboration going on… as many Apple employees have gone on to speak about since Jobs death.

  7. Steve Jobs, a liberal in his personal worldview, almost never injected his personal politics into official company business. Despite his reputation as a very hard person to work with, Jobs was invariably polite in all his public dealings. He would never insult a large segment of customers by mocking their religious beliefs. To Jobs that would wrong and stupid if your goal is to sell Apple products to those same people. Tim Cook is very aggressive with his very liberal political agenda and frequently puts the Apple trademark on his most extreme positions. As an example he put Apple on the record as for a ballot initiative in Houston that was very controversial and which was defeated by a large margin despite huge financial support from leftist tech billionaires and their companies. That was a Stick piled into the eye of about 70% of America and the world. Tim Cooks determination to advance leftist politics using Apple’s massive power obviously distracts from the product focus that Jobs demanded. Apple is now painting itself as a company that makes products for liberals and does not even want the business of non liberals which it characterizes as inferior. The inferior user group is large – more than half the population. This is pure arrogance and stupidity on the part of Cook, no doubt with strong encourage from Al Gore and Lisa Jackson and other major Democrats who now run Apple.

    1. Exactly. You’ve nailed it. Tim Cook’s boring, thoughtless, and immoral pandering is tiresome beyond belief. He behaves like a rich heir that hasn’t had to earn it and instead spends his days playing and burning daddy’s money.

  8. Tim Cook is great at making money, but Steve Jobs gave Apple something that money can never buy: a reason for being that doesn’t boil down to the bottom line. There may be other people in the world who are as smart as Steve Jobs, but there’s no one I know of who also has as much heart and as much vision as Steve Jobs had. Not even close.

  9. I’m disgusted by the continuing meme criticizing Tim Cook, especially calling for Mr. Cook to be fired.

    Remember, all you folks who criticize almost everything Tim does, Steve Jobs insisted the BoD hire Tim to replace him.

    Besides, who are you going to install as CEO if Mr. Cook was fired? There’s no simple answer to that question, and it would involve a lot of risk.

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