“We can argue until the cows come home whether or not Apple’s co-founder Steve Jobs would do some of what CEO Tim Cook has done, but it should be obvious that Jobs gave something Cook cannot,” Wil Gomez writes for Mac360.
“By all accounts, Jobs’ management style was much different than Cook’s. Think confrontation vs. collaboration and you’re probably close,” Gomez writes. “Since Jobs passed away, new products from Apple have gone into an interesting stage of evolution not seen often in the past. New products are announced, then launched, and then, over many months, brought up from the obvious beta stage to an acceptable version 1.0 product (but with a higher version number than 1.0).”
“Through the years, especially on hardware but software, too, Jobs pushed designers and engineers to deliver a usable, shippable, basic version of a product that would work great out of the box. Jobs acted as the company’s mental floss which issued a bit of pain to scrub away to build up of a substance with no value, but plenty of opportunity to cause damage,” Gomez writes. “If Cook does the same thing then it does not appear to be as visible because recent product launches– iOS and OS X, Watch, Apple TV, iPad Pro– all appeared publicly as more beta than finished products ready for prime time.”
Read more in the full article here.
MacDailyNews Take: There is a pattern of botched/incomplete launches from Apple Inc. under Tim Cook that is rather glaring and worrisome.
Apple’s management team should really stop whatever they’re doing right now and take a long, hard, cold look in the mirror.
This is one time where Tim Cook & Co. really should be asking themselves, “What would Steve do?”
Because what Steve would do is push harder, not settle for less than the best and not be carelessly frittering away the brand equity that he (along with Jony Ive, Tim Cook, Phil Schiller, Eddy Cue et al.) worked so incredibly hard to build.
Rest assured that we’ll shut up about this when it’s fixed.
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