Beleaguered Microsoft’s moribund Windows ‘smartphones’ face grim future

“Gartner is predicting a grim future for Microsoft’s Windows mobile OS, saying it won’t make its mark in consumer smartphones, remaining relegated to enterprise users,” Agam Shah reports for IDG News Service.

“Microsoft’s Windows 10 mobile OS is just now reaching devices, but prior versions didn’t fare so well. Windows Mobile was in just 5.87 million handsets shipped during the third quarter this year, declining from 9.03 million in the same quarter a year ago,” Shah reports. “Apple’s iOS was shipped in 46.06 million handsets, rising from 38.19 million in the year-earlier quarter.”

“Windows 10 won’t make things better for Microsoft in smartphones, and will remain an enterprise play, said Roberta Cozza, research director at Gartner,” Shah reports. “Most low-price smartphones carry Android, but Microsoft is making an attempt to put the Windows 10 mobile OS in low-cost handsets by partnering with companies like Acer, TCL and others. Microsoft has also partnered with Intel to put Windows 10 in low-cost mobile devices running on x86 chips.”

Read more in the full article here.

MacDailyNews Take: Pardon us while we bathe in luxurious waves of schadenfreude!

There’s no chance that the iPhone is going to get any significant market share. No chance.Former Microsoft CEO Steve Ballmer, April 30, 2007

Microsoft's iPhone Funeral September 2010
September 2010


  1. Hey, MDN, here is a chance to use your iCal archive: If memory serves me correctly, back in 2011 or 2012, both IDC and Gartner published absurd forecasts for Windows mobile devices that had them surpassing iOS in the market by 2015. As we approach the end of 2015, it would be wonderful to revisit those projections and perhaps send them to the respective research firms.

    1. Yes, Gartner is doing some serious backtracking. I suspect those previous hilarious (even at the time) predictions were “paid for” by Microsoft, to make the Windows Phone platform seem more palatable for Microsoft’s “enterprise” customers.

      And now, here’s the new spin… Windows Phone “won’t make its mark in consumer smartphones” but “will remain an enterprise play.” Implying that Windows Phone is currently strong in enterprise. Windows Phone is NOT a “play” in ANY market segment.

      Gartner’s “predictions” are suspect, but Gartner is predictable. 🙂

      1. Windows Phone “will remain an enterprise play.”

        Agree that it isn’t strong in enterprise, but enterprise is going to be their only market – ‘cuz they’re f*ing cheap. And cheap is the only reason anyone would use one.

        I have to use a Windows phone for work, and it is the worst piece of cr@p!
        It has a horrible OS, and is badly designed physically.

        But businesses keep using them, ‘cuz they basically get them for free. And the employees are the ones who suffer – but they’re not going to buy them for home use.

  2. If only that government approved monopoly didn’t exist, most of MS pos products would have been killed off years ago. MS can afford to blow its wad year after year after year till they catch up. Most companies can’t keep wasting billions year after year on a product that is a POS. MS can.

  3. I think Microsoft has switched focus and is now betting the farm that most people will adorn their new augmented reality helmet.

    Note the future Microsoft helmet person singing a song about Microsoft products:

    1. Most are just a bunch of street scammers that couldn’t hold a job down at a fast food restaurant. Microsoft hires these people by the shedload mainly because of their acting abilities and willingness to share their cocaine with upper management.

      I’d imagine almost all that took part in the burial jape are now presently in rehab or more likely languishing in county jail.

    1. I think you can appreciate it’s deliberate usage today as a result of it’s being regularly used harmfully against Apple many years ago. Who’s beleaguered (laughing) NOW?

      We’re just exacting a little beleaguered and belabored revenge. And we can’t get enough of it.

      1. Yeah, many, many, many years ago. The 90’s, to be exact. I presume there are readers of this site too young to remember those days. I think it’s time to give it a rest. The point was made a long time ago.


    2. For those of us who were bullied for years by corporate thugs bribed by Microsoft, and by their lackeys in the press licking their lips as they applied the beleaguered label to Apple, this does NOT get old.

        1. Yes, we who stuck by Apple in the worrying mid 90’s when Apple was on the verge of collapse and being mocked, are enjoying our turn to mock. Well deserved, too, for Microsoft.

    3. “Beleaguered, beleaguered…
      I’m definitely not a fan of Microsoft, but I’m tired to see that word used for anything, anyone not from Apple…”

      You obviously did not live through Apple’s dark days, when it was being kicked around, and called “beleaguered” by everybody.

      Turn about is fair-play – I don’t have a problem with MDN’s using it for any of these companies.

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