Clutch surveyed small businesses in the US to determine how many use cloud storage and to identify the most popular and satisfactory service providers in the small and medium business (SMB) market.
The survey revealed three significant findings:
• Nearly half, 48 percent, of small businesses do not use cloud storage.
• Small businesses identified Dropbox as the most popular cloud storage service, followed by Google Drive, Apple iCloud, and Microsoft OneDrive.
• Apple iCloud received the highest Net Promoter Score (NPS), a standard measure of customer satisfaction and loyalty, followed by Dropbox, Google Drive, and Microsoft OneDrive.
The full survey included 744 respondents who were employed full-time by firms with between 11 and 1,000 employees and held an associate position or higher, such as manager, vice president, C-level executive, or president/CEO. The survey was conducted throughout October 2015.
Small businesses identified Apple iCloud as the most satisfactory cloud storage service, with an NPS of 62. Dropbox, with a score of 54, Google Drive, with a score of 50, and Microsoft OneDrive, with a score of 45, represent the top four most satisfactory cloud storage services. These NPS scores are based on the rankings given by the 42 small business employees who selected Apple iCloud as the service provider with which they were most familiar, 84 who selected Dropbox, 64 who selected Google Drive, and 40 who selected Microsoft OneDrive.