Apple’s iPhone owns 94% of smartphone industry’s profits

“Apple Inc. may not be the biggest maker of smartphones — that distinction goes to Samsung — but it is gobbling up almost all smartphone profits so far in 2015, according to new numbers from Canaccord Genuity,” Luke Villapaz reports for International Business Times. “Apple took a whopping 94 percent of the total operating income of the nine top global smartphone makers in the three month period ended September, up from 85 percent in the year prior, according to analyst Mike Walkley.”

“Samsung was a distance second with 11 percent share. The total adds up to over 100 percent because most of the other smartphone makers took losses during the period, according to the equity research firm’s estimates,” Villapaz reports. “It means that the vast majority if smartphone makers from Lenovo to Sony, HTC to Blackberry all lose money on their smartphones — and lots of it.”

Apple's new iPhone 6s and iPhone 6s Plus
Apple’s new 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus

“Compared to its profits, Apple has a smaller share of unit sales in the industry — 14.5 percent and 48 million units during the third quarter of 2015,” Villapaz reports. “Samsung pulled in 24.5 percent share and 81 million units during the same period.”

Read more in the full article here.

MacDailyNews Take: Market share, schmarket share.

This reminds us of a little story we first told years ago:

Little Mikey had a lemonade stand. Okay, it was a kiosk. He sold 100 (8 oz.) cups yesterday for 10-cents each. He spent 11-cents per cup for artificial lemon flavoring, corn syrup, and the paper cups. He used tap water because it was free. Threw it all together in a big plastic pail. He’s out a buck for all of his trouble. Boy, that was a lot of work for less than nothing!

Around the block, little Steve runs a lemonade stand, too. It’s all blonde wood and very clean. He sold 50 (24 oz.) glasses yesterday for 50-cents each. He spent 20-cents per glass on fresh-squeezed lemons, pure cane sugar, spring water (mixed with the utmost care), and some very nice glassware (he buys in bulk and gets a good price). He took home $15 yesterday. He’s currently building his newest stand right where Mikey’s used to be.MacDailyNews, April 23, 2009

Apple iPhone owns over 90% of smartphone profits, so why do others even bother fighting over Apple’s scraps? – October 8, 2015
Beleaguered Samsung’s future depends more on components than on copying Apple – October 7, 2015
Beleaguered Samsung finding it tough to compete Apple’s revolutionary iPhone – October 6, 2015
Apple’s iPhone juggernaut continues with record-breaking sales while Android peddlers fight over scraps – September 28, 2015
Apple’s iPhone owns 92% of smartphone industry’s profits – July 13, 2015
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013


  1. “The total adds up to over 100 percent because most of the other smartphone makers took losses during the period.”

    It also means that Cannacord is bad at math. Total profit can be no greater than 100% regardless of how much some lose.

    1. Actually, you are the one bad at math. In doing a comparison between companies in the entire market, you need to account for those making losses. This is a relative comparison between companies, as well as a sum total. The net sum of + profits and – profits (the definition of a loss on an income statement) still equals 100%.

      1. I agree that you can add and subtract dollars. For example, company A makes $90, Company B makes $10, and company C loses $55. The industry as a whole nets $45 profit. But it’s wrong to express individual components as percentages if you include the losses. There was still $100 of profit and $55 of loss. It’s misleading to say that company A earned 200% of industry profit. Only the companies that made a profit should be included in profit percentages, so A should be said to have earned 90% of the profit, while B earned 10%, and C took 100% of the loss.

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