Tim Cook: Microsoft’s Surface Book laptop is ‘deluded’

“Apple chief executive told students today that Apple will have ‘more than 6,000 people’ employed in Cork when a new 1,000-job expansion for its Hollyhill campus is completed,” Adrian Weckler reports for the Independent. “‘Apple is proud to call Ireland home,’ he told assembled students from the Philosophical society in Trinity College.”

“Mr Cook had some sharp words for competitors. Despite saying that Apple’s relationship with Microsoft as ‘really good,’ he described the software giant’s new Surface Book laptop as ‘deluded,'” Weckler reports. “‘It’s a product that tries too hard to do too much,’ he said. ‘It’s trying to be a tablet and a notebook and it really succeeds at being neither. It’s sort of deluded.'”

“On the iPad, sales of which are currently falling as people buy larger iPhones, Mr Cook said he was ‘bullish.’ ‘I believe the iPad will return to growth,’ he said,” Weckler reports. “‘I only travel now with an iPad Pro and and iPhone, that’s it,’ he said.”

Read more in the full article here.

MacDailyNews Take: Deluded is the perfect description for Microsoft’s Surface Book.

As we wrote earlier this morning: The headroom for iPad remains virtually limitless, especially as Apple’s A-Series chips, iOS and iPad apps become ever more powerful. This “iPad pause” will not last forever.

SEE ALSO:
Gruber reviews Apple’s iPad Pro: A MacBook replacement for many
Wednesday, November 11, 2015

Mossberg reviews Apple’s iPad Pro: Graphics folks will love it, but I’m sticking with my iPad Air – November 11, 2015
The Verge reviews Apple’s iPad Pro: Could this replace my MacBook? – November 11, 2015

29 Comments

    1. No, a better word is competition.

      There was once upon a time Apple’s product could speak for themselves, an amazing feat given none of them had mouths.

      Almost a quarter of a trillion dollars in assets, or as many believe, a buffer against hard times, is plenty. Pay out 80% of the profits per quarter to shareholders, and stop buying back stock, and stop incurring debt to pay shareholder.

      Just pay the taxes, Europe is going to hit Apple with a massive tax bill, then they are going to talk penalties.

  1. That last paragraph is such a conundrum. The larger iPhone was cannibalizing the iPad so apple decides to create a larger iPad… To cannibalize the MacBook? There is sense and stupidity so tightly bound it would make teenagers at an old drive-in theater jealous.

    1. What’s the conundrum? Larger iPhones are more expensive than smaller iPads. iPad cannibalization helps the top and bottom lines.

      As for MacBooks, the high-performing iPad Pro models which are the most likely to cannibalize MacBooks are not any cheaper, so what’s the problem?

      And, as Apple execs have stated numerous times, if they don’t cannibalize their own products, someone else will. There’s no conundrum. There’s only opportunity if you can recognize it.

    2. When questioned at shareholders meetings about cannibalizing their own products, Apple adamantly defends the practice. The way they see it, progress and innovation cannot be stopped in the computing industry. So if Apple does not create and sell products that replace Apple’s current products, then someone else will.

      Also, Apple claims that mobile devices will inevitably replace personal computers in the vast majority of people’s lives. With these perspectives, Apple has no fear of the iPad to cannibalizing MacBook sales, only excitement.

      1. “So if Apple does not create and sell products that replace Apple’s current products, then someone else will.”

        This is a basic business principle. Anybody getting in a tizzy about Apple cannibalizing their own products knows nothing about basic business principles.

  2. I don’t believe all the BS about iPhones cannibalizing iPads. People want various sizes for different reasons. I have my iPhone, iPad, and Mac, and use them all every single day, for different things. While I can do similar things on each one, I tend to prefer one or the other for optimal experiences.

  3. After testing a Surface Book I strongly disagree. Very nice and useful device.

    MacDailyNews is a great website and I usually agree with their excellent commentary. Unfortunately, I cannot agree in this case.

    The Surface Book works very well in both laptop and tablet mode. If it was not so expensive I would buy one.

    (Owner of Two MacBook Pro’s, 27 inch iMac, Two iPads, One iPod Nano, One iPhone 6+.)

      1. Sorry to disappoint you Arnold, no troll here. I’ve been a regular MacDailyNews reader and poster since 2007.

        Been an Apple customer since 2008. Haven’t owned a non Apple PC since 2009.

        At any rate I like Apple products. Nevertheless, that does not keep me from liking the very well designed Microsoft Surface Book.

        Take Care.

  4. I’d love to utilize only an iPad Pro for work, but it will not be possible for some of us in situations where, for example, key team members utilize things like visual basic macros in Excel for accomplishing complex tasks. I doubt that Microsoft will ever make the iPad version of Excel run macros (nor am I sure that we would ever want to see it – with all the potential for malware). This is just a single instance of the type of work that will continue on a Mac or PC. I agree that most people’s uses for the computer can be carried out even better on one of Apple’s mobile devices. Some will still need trucks (or, in my case, more of a hatchback). Someday AI assistants will be much more useful and computers much more powerful and ubiquitous (“Star-Trekkie”), and the way we interact now with computers will look very “horse and buggy”.

    With all that Apple has done, we are still adapting to our phones’ and computers’ way of doing things, rather than they adapting to us. The front end (UI) of the technology needs to become completely invisible and not act as an obstacle in any way to what we are attempting to accomplish (having to learn how to use it, for example). This, IMHO was really Steve Jobs’ long-term vision, or, at least, the logical evolution of it.

  5. Cook is delutional. It’s the iPad Pro that’s a mixed up tablet having to fold a stupid cover to hold up this massive display. Cook is the one that’s wrong. Apple is lost with their iPad line and this product will fail BIG TIME.

  6. For me, it all comes down to Windows. The Surface Book has it’s design perks (except that God awful hinge). It is a neat looking device. But the damn thing runs Windows. Every time a new Surface comes out I toy around with it in the store and come back to the same conclusion. The user experience is ruined by Windows. The pens are sluggish at best when writing, and Windows is still bloated and annoying. Apple may piss me off from time to time, and Microsoft might turn my head with a shiny new toy, but at the end of the day, 5 minutes in a store on a Microsoft device sends me running back to my Apple products.

    1. You could always turn it into a hackintosh. It won’t be perfect but damn sight better that dealing with BSOD’s and endless random reboots throughout the working day. Productivity machine my freakin ass.

      1. I use Macs and Windows PC about 10 hours a day. I can’t remember the last time I saw a BSOD or a random reboot. Windows really is rock solid these days — far more rock solid than iOS has ever been. And iOS is going to replace our PCs?! Fat chance.

  7. I have been a photographer/graphic designer/software trainer for nearly 30 years. I am also an unqualified mac zealot. That being said I have used a SurfacePro 3 and it is a very nice device. Do I like the Windows OS? No! Is it the ultimate lon-ocation device for someone like me? Maybe. The iPadPro to me seems like a solution with no problem.
    It’s funny how Apple is trying to convince graphics professionals they don’t need the power of a full blown OS with iPadPro and Pencil. Adobe is continuing to thumb their collective noses at Apple, who without them wouldn’t even exist and pander to Microsoft. IMHO Microsoft is on the right track with SurfacePro but their engineers are so out of touch with the creative world they can’t build their product to the level a power user needs.
    Give me an iPadPro running a full OSX and a way to more easily move files on an off and I would be a convert in an instant

    1. “Give me an iPadPro running a full OSX”

      That is exactly what my artist brother wants.

      I don’t own a Surface nor any other Windows devices but I will say I was very impressed after spending time with the Surface Book.

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