“Tim Cook will need to convince Indian Prime Minister Narendra Modi that the iPhone is cutting edge if the Apple Inc. chief executive officer is to gain easier access to what will be the world’s second-largest smartphone market,” Adi Narayan reports for Bloomberg.
“The government on Tuesday said it would relax rules for companies as long as they can prove their technology is so ‘state of the art’ that it’s impossible for them to comply with norms requiring 30 percent of products be sourced locally,” Narayan reports. “The move paves the way for Apple to open its own stores in India, where it depends on resellers to market its China-made devices.”
“Apple currently has a minuscule 2 percent of the market in India, according to International Data Corp., partly because it doesn’t wrap its devices into discounted deals but also because consumers are denied the Apple store experience that is important to sales,” Narayan reports. “Smartphone shipments to India grew 44 percent in the April-June quarter from a year earlier, making it one of the world’s fastest-growing smartphone markets, according to IDC. The double-digit pace should continue for the next few years, IDC predicted, putting India on pace to overtake the U.S. by 2017.”
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MacDailyNews Take: That shouldn’t be difficult.
Here’s Indian Prime Minister Narendra Modi taking a selfie with some students recently:
A Rose Gold Plus, no less.