“Not having a company loyalty program tied to Apple Pay has kept the brakes on the rollout of Apple’s mobile payment system, but Walgreens Boots Alliance’s has become the first retailer to use Apple Pay in a customer loyalty rewards program,” James Detar reports for Investor’s Business Daily.
“Walgreens’ 85 million Balance Rewards members can now use their rewards account through Apple Pay without scanning a rewards card or barcode,” Detar reports. “Because shoppers’ cards never leave their wallets or purses, it’s seen as more secure than credit card transactions.”
“Walgreens Boots Alliance Chief Marketing Officer Sona Chawla cited easier access for customers to their Balance Rewards data with Apple Pay. ‘This offering supports our commitment to removing friction and enabling a simple and convenient customer experience,’ Chawla said in a press statement Thursday,” Detar reports. “Starbucks last month said that Apple Pay will come to its stores by the end of the year.”
Read more in the full article here.
MacDailyNews Take: Yet another win for Apple’s revolutionary Apple Pay!
SEE ALSO:
Walgreens preps launch of Apple Pay-linked loyalty rewards cards – October 28, 2015
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Bad business: CVS and Rite Aid antagonize their most well-heeled customers by blocking Apple Pay – October 27, 2014
CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
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Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
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