Apple debuted a new TV ad for Apple Music during the Country Music Awards yesterday evening.
The ad, shot at Gillette Stadium in Foxborough, Massachusetts, USA, features country recording artist Kenny Chesney along with his Apple Watch and Apple Music.
Chesney performs the spot’s voiceover:
I get out there, I leave every bit of me I have on that stage. Every single night. I gotta leave everything I got: My blood, sweat, and tears. But, somewhere along the way, we all forgot how much music can really matter, so we ned a place where music is treated with real reverence and respect; a place that’s got a human element; a human touch. Music, it’s the last real thing we got. So, we need all the songs we want, and the best playlist, easy-to-find, put together; great songs recommended to me by people who live it. ‘Cause music’s with me, it’s everywhere I go. Apple Music. This is why I live.
That prose wasn’t signed “Jimmy Iovine,” but it might as well have been.
The ad closes with the flowing text superimposed: “ALL THE MUSIC YOU WANT” which cuts to “THREE MONTHS FREE NOW” cuts to “APPLE MUSIC.
MacDailyNews Take: Pretty effective ad, especially given its placement in the CMAs.
Was it shot on an iPhone? Virtually all the shots seemed to be the lens angle like that of an iPhone.
I don’t like the wobbly shot style of shooting. Putting the camera on a tripod is much better for most shots as far as I’m concerned.
Well another week another million dollars for Kaley Couco. 😜 At $1 million per episode for each actor they should call that show the big buck theory.
The 2016 Camaro looks hot. Kaley can afford the 60 grand model.
Sorry. Reading he ads again.
Wow that’s a really great ad.
Could he sound any more phony reading that corporate-speak copy?
Maybe next time they can snag a country star that’s still relevant.
There is no country star now, they are all “crossover” corporate-backed pop tarts now.
Ironic that anyone had the audacity to call rural Americana honky-tonk tunes “country” music. Why not at least specify which country?