“During Apple’s quarterly conference call on Tuesday, CEO Tim Cook said 30 percent of iPhone buyers switched from Android during the fourth quarter, the highest ratio of ‘switchers’ Apple has recorded in a single three-month period,” Mikey Campbell reports for AppleInsider.
“Cook specified that the 30 percent statistic applies to customers who upgraded from an Android device, not first-time buyers,” Campbell reports. “He went on to say the switch rate was the largest recorded since Apple began tracking such statistics around three years ago.”
“Apple has been aggressively targeting Android users as of late,” Campbell reports. “For example, a trade in program launched in March targeted non-iOS devices, while Apple in June announced a dedicated “Move to iOS” app for migrating data from an Android device to iOS.”
Read more in the full article here.
MacDailyNews Take: The awakening proceeds with ever-growing intensity.
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