“Apple Inc. is trying to lure users away from Android phones with a new app that launched Wednesday.,” Brian R. Fitzgerald reports for The Wall Street Journal.

“The free app, called Move to iOS, is aimed at migrating important data such as contacts, calendars and photos from Google Inc.’s mobile operating system over to Apple’s ecosystem with little fuss,” Fitzgerald reports. “‘Everything about iOS is designed to be easy. That includes switching to it,’ Apple says in the app notes for Move to iOS.”

“‘Do not install! Unless you want a lobotomy!’ one review was headlined in Google’s Play app store,” Fitzgerald reports. “‘I hope this app gets kicked out of the Play Store soon,’ read a more charitable review. There are more than 7,000 reviews so far, mostly along these lines: ‘So bad.'”

Fitzgerald reports, “Apple stuck a note at the bottom of the ‘transfer complete’ screen letting new hardware owners know they can recycle their own Android phones at any Apple store.”

Read more in the full article here.

MacDailyNews Take: iOS 9 beta 3 includes a photograph of Apple CEO Tim Cook laughing as the News app's Android topic imageApple’s “transfer complete” blurb should read:

“Congratulations: Your days of supporting intellectual property thieves have finally concluded. You’ve just been freed from the festering abyss. Welcome to paradise!”

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