“Consumers are taking a wait-and-see approach to the emerging smartwatch category, with many waiting to see the second-generation Apple Watch before committing to a purchase, a new survey shows,” Patrick Seitz reports for Investor’s Business Daily.
“A survey by Mizuho Securities found that Apple iOS device users have the highest level of interest in smartwatches. But most will wait until at least the second version of the Apple Watch before pulling the trigger,” Seitz reports. “‘Given that this is a nascent category, we think vendors such as Apple will require multiple iterations of the product to realize momentum in consumer adoption,’ Mizuho analyst Abhey Lamba said in a research report Wednesday. ‘Additionally, survey participants indicated high price points of the watch as an inhibitor to adoption.'”
“Mizuho surveyed more than 1,600 people in September to gauge their interest in watches,” Seitz reports. “About one-fourth of iOS users surveyed said they intend to get a smartwatch. ‘However, most of the users who intend to purchase the device are expecting to do it in about 9-12 months from now,’ Lamba said… About 60% of survey respondents do not intend to purchase any watch in the next two years, while nearly one-fourth of respondents plan to buy a traditional watch. Only 15-20% of respondents plan to buy a smartwatch, Lamba said.”
Read more in the full article here.
MacDailyNews Take: As we wrote back in July:
Yes, future iterations of Apple Watch will be better than those preceding it. And, yes, we wouldn’t miss the unique experience of the first generation, original Apple Watch for the world!
And, as we also wrote in July:
If you don’t have an Apple Watch, you’re missing out.SEE ALSO:
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Taking off the Apple Watch for one week – don’t ever make me do that again! – July 14, 2015
My week without Apple Watch – July 7, 2015
The Inquirer reviews Apple Watch: ‘Undoubtedly the best smartwatch’ – June 26, 2015
Newt Gingrich reviews Apple Watch: ‘Very helpful and surprisingly natural’ – June 19, 2015
One month with my Apple Watch: Why I’m loving it – June 17, 2015
Dalrymple reviews Apple Watch: ‘My most personal review ever’ – June 16, 2015
Apple Watch: 45 days later – June 8, 2015
Computerworld’s deep-dive Apple Watch review: ‘After a month of use: Very positive’ – June 8, 2015
Living with Apple Watch: One month in – June 3, 2015
Apple Watch: The early adopter’s take – June 1, 2015
Jean-Louis Gassée: Five weeks with Apple Watch – May 31, 2015
Ben Thompson: Apple Watch is being serially underestimated – May 20, 2015
BGR reviews Apple Watch: ‘A major technological achievement; you won’t want to take it off’ – May 7, 2015
The Telegraph reviews Apple Watch: Object of desire – May 7, 2015
Cult of Mac reviews Apple Watch: ‘Futuristic, fun and fan-flipping-tastic’ – April 28, 2015
PC Magazine reviews Apple Watch: ‘The best smartwatch available’ – April 28, 2015
Apple Watch owners shame so-called professional reviewers – April 27, 2015
Tech.pinions’ Ben Bajarin reviews Apple Watch: ‘Powerful’ and ‘completely new’ – April 8, 2015