“Consumers are taking a wait-and-see approach to the emerging smartwatch category, with many waiting to see the second-generation Apple Watch before committing to a purchase, a new survey shows,” Patrick Seitz reports for Investor’s Business Daily.
“A survey by Mizuho Securities found that Apple iOS device users have the highest level of interest in smartwatches. But most will wait until at least the second version of the Apple Watch before pulling the trigger,” Seitz reports. “‘Given that this is a nascent category, we think vendors such as Apple will require multiple iterations of the product to realize momentum in consumer adoption,’ Mizuho analyst Abhey Lamba said in a research report Wednesday. ‘Additionally, survey participants indicated high price points of the watch as an inhibitor to adoption.'”
“Mizuho surveyed more than 1,600 people in September to gauge their interest in watches,” Seitz reports. “About one-fourth of iOS users surveyed said they intend to get a smartwatch. ‘However, most of the users who intend to purchase the device are expecting to do it in about 9-12 months from now,’ Lamba said… About 60% of survey respondents do not intend to purchase any watch in the next two years, while nearly one-fourth of respondents plan to buy a traditional watch. Only 15-20% of respondents plan to buy a smartwatch, Lamba said.”
Read more in the full article here.
MacDailyNews Take: As we wrote back in July:
Yes, future iterations of Apple Watch will be better than those preceding it. And, yes, we wouldn’t miss the unique experience of the first generation, original Apple Watch for the world!
And, as we also wrote in July:
If you don’t have an Apple Watch, you’re missing out.
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Ben Thompson: Apple Watch is being serially underestimated – May 20, 2015
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