Apple premiered a new Apple Music ad last night during the 2015 Emmy Awards telecast focusing on the MacBook and Apple’s Music’s “For You” feature.
The ad stars actresses Kerry Washington, Taraji P. Henson, and singer Mary J. Blige.
The three enjoy a playlist that was created by Apple Music’s “For You” feature and ends with the text “INSTANT BOYFRIEND MIXTAPE SERVICE,” followed by “UNLIMITED MUSIC $9.99/MONTH,” and closing on “Music.”
— Apple Music (@AppleMusic) September 21, 2015
MacDailyNews Take: This is likely a very effective ad for its desired target audience. If you’re not in the target audience, image three people you admire or would like to hang out with in a similar ad listening to music you like, to get a feel for why it works.