When will Apple set OS X free?

“With iOS leading the charge Apple has become an enterprise company,” Jonny Evans writes for Computerworld. “Enterprises naturally want to migrate to Macs (why else do they ask IBM to sort this out for them), but equipment budgets are limited.

“Isn’t it time Apple provided OS X as a virtual machine to help enterprise users migrate?” Evans asks. “Think about it. Already as a result of the huge seismic shift to iOS devices among Fortune 500 firms Apple has built a huge opportunity to flog Macs to big enterprise clients. But there’s a snag – enterprises are limited by available budgets and Apple wants them to buy iOS devices, so why not offer virtualized OS X desktops on a per seat basis through approved suppliers?”

“That would enable large enterprise clients to migrate thousands of staff to OS X today on a path to major Mac (or even iPad Pro) deployments later along the road,” Evans writes. “There’s no better way to convince people to switch to Mac than giving them a chance to use one every day. Even a virtual Mac on a PC would help convince people to migrate to the platform.”

Read more in the full article here.

MacDailyNews Take: But would it really work as well as a real Mac? Or would issues with hardware, drivers, etc. cast a negative light on OS X that would never happen on real Macs? Unless it were seamless, such a move might prove to be more harmful than beneficial in promoting the spread of Macs and OS X.

Mac at work: IBM launches services to deploy Apple Macs at scale to the enterprise – August 5, 2015
IBM helping other companies adopt Apple’s indomitable Macs – August 5, 2015
IBM could become the biggest buyer of Apple MacBooks – August 1, 2015
IBM ends workers’ Windows PC hell, offers employees Apple Macs for the first time – May 28, 2015


    1. They could do it, they would just need to do it right for the reasons you give.

      1. Price Virtual Mac OS at a level where it was cost effective for transitions, but not for hardware replacement at which point a Mac would be cost effective.

      2. Sell through a program to large corporations only. They have the resources to take care of their own hardware/OS IT issues.

      Apple is now taking large corporations seriously as customers. This would be a fantastic way to remove barriers to Mac OS adoption in a way that quickly leads to Mac hardware adoption.

      Apple has to grow, and this would be a big change. But by handling it right Apple could do this without undercutting their customer focus, product focus or margins. And it could lead to a huge boost in sales and new happy customers within big organizations.

  1. How is this different to when Apple allowed Mac clones in the mid 1990’s? It was a failure then and Steve Jobs shut down the program shortly after returning to Apple.

    The cost of a decent PC isn’t much different to the cost of a Mac, while the lower cost of running and supporting a Mac makes it more favourable over the longer term.

    If customers want to experience Macs, they need to get proper Macs. A simulated Mac running on a random PC will never be the equal of a proper Mac and could well put people off because they would imagine that what they were using was a Mac in all but name.

    It’s hard to imagine any upside for Apple in allowing this sort of thing to happen.

  2. While the situation is very different now, it seems they tried this once and almost destroyed the company.

    The IBM/Apple enterprise team will do much to continue the switch to Apple products in the enterprise.

  3. I use a Mac at work running Windows. I run AutoCad, Revit, Office and a few engineering specific, Windows only, apps from vendors. My Mac runs Windows better, faster and with fewer issues (none really) than the Dells and HPs we have in the company. If an Apple Computer runs Windows better than a “PC”, why would anyone expect a PC to run Mac OS well?

  4. just build a 21″ and 27″ iMac with a door to change out the hard drive/ssd and memory.

    and team up with a monitor maker to make a 20″.24″,27″ and 30″ monitor to match the mini and iMac.

    and team up with parallels and microsoft to pre load win7,win8 or win10.

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