Apple TV revisited

“Some published reports suggested that the aging Apple TV would be revived for the WWDC last June, in part because Apple was expected to unveil a software development kit to allow third parties to get into the act,” Gene Steinberg writes for The Tech Night Owl. “As it stands, Apple fully controls what few apps are released and when.”

“So it didn’t happen, and now there are renewed predictions that it will be the ‘one more thing’ product introduced at the September 9th event, which otherwise will focus on the next iPhone and iOS 9,” Steinberg writes. “That seems eminently possible, though other rumors suggest that Apple TV won’t debut until October, perhaps at an event that will also launch the next iPad, including a larger version to be known as the iPad Pro.”

“I think 4K is a lock. I might be wrong, but it’s possible even the new iPhones will take 4K videos,” Steinberg writes. “Regardless of when the next Apple TV arrives, few expect it to be accompanied by a subscription TV service. Supposedly contracts are still being worked on, and it would seem that the TV networks would be leaking a few basic details if something were about to happen… But if Apple TV’s arrival won’t happen until October or thereabouts, maybe there’s still time to craft a deal. Or perhaps Apple will be close enough to finalizing the arrangement to announce it a couple of months early, to build demand and shore up their network infrastructure.”

Much more in the full article here.

MacDailyNews Take: 4K would certainly be welcome. The more content to feed the 65″ Sony 4K here in the office, the better!

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