“Samsung has ploughed billions into promoting its high-end phones, hoping it can compete with the iPhone as an option for young, engaged mobile users,” James Titcomb reports for The Telegraph. “The company has signed up celebrities including Rita Ora to endorse its projects as part of a record-breaking marketing campaign for the Galaxy S6.”
“Ofcom’s latest Communications Market Report, then, might make for disappointing reading,” Titcomb reports. “The regulator’s report, which showed household spending on communications rising for the first time in at least five years, alsow revealed that Samsung models are disproportionately popular among the over 55s and the 45-54 age bracket in the UK.”
“Some 34 percent of over 55s are Samsung devotees, compared to just 22 percent of 25-34-year-olds,” Titcomb reports. “In comparison, half of those aged between 16 and 34 have an iPhone.”
Read more in the full article here.
MacDailyNews Take: To the victor go the spoils — Apple owns 92% of smartphone profits — and to the imitator go the seniles.
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