“Apple Watch and Apple Pay are bringing the mobile wallet to millions of consumers who are already eager to use the solutions more often in more places, so is Apple Pay the killer app for Apple Watch?” Jonny Evans wonders for Computerworld.
“Consumers certainly seem to love the freedom of the solution,” Evans writes. “It looks like Apple Pay is winning on Apple Watch. Asking 1,000 existing US Apple Watch owners Wristly found 80 percent were already using Apple Pay [in countries where it’s possible], revealing incredibly positive feedback: 51 percent of the sample group called the experience ‘magical’ while 42 percent said it was ‘convenient.'”
“Given the strength and loyalty of Apple’s early adopter community you could ague that the feedback reflects the opinion of those already deeply invested in Apple’s platforms. Surprisingly, this is not the case given a previous Wristy survey that declared: ‘It was almost as if the farther away people were from tech or the tech industry, the more they liked the Apple Watch.’ This suggests those early Apple Watch/Pay users are neither Apple fanboys or tech early adopters. Which means they are normal consumers,” Evan writes. “If the solution has indeed won the consumer market then you can expect existing Apple Watch/Pay users to become quiet evangelists for the platforms (a not unheard of manifestation of Apple’s success).”
Read more in the full article here.
MacDailyNews Take: As we wrote of Apple Watch back on December 30, 2014:
Apple Pay alone will sell the device.
Apple Watch owners vastly prefer Apple Watch to iPhone for Apple Pay – August 18, 2015
In its second year, Apple Pay primed to cash in – July 24, 2015
The hidden brilliance behind the timing of Apple’s adoption of NFC – September 12, 2014