Apple was very quick to respond Tuesday to a press release about a MusicWatch survey with claimed “forty-eight percent of Apple Music users have stopped using the service,” Philip Elmer-DeWitt reports for Fortune. The story “got picked up by the New York Post, Cult of Mac, Digital Trends, TechnoBuffalo and The Verge.”
“Three hours and 41 minutes later,” P.E.D. reports, “The Verge issued an update: ‘In a statement to The Verge, Apple says that 79 percent of people who signed up for Apple Music are still using the service.'”
P.E.D. writes, “I take the incident as a measure of how serious the company is about its place in the music industry, and how hard in the critical three-month free trial period it’s willing to fight for Apple Music’s share of the fast-growing music streaming market.”
Read more in the full article here.
MacDailyNews Take: Apple has been on the defensive over Apple Music ever since Eddy Cue felt the need to crow to USA Today about 11 million signups to a free service that launched a month prior in over 100 countries and many, including ourselves, simply weren’t impressed.
On the whole, despite some unfortunate bugs which led to awful publicity, the entirety of the Apple Music product is strong, despite some glaringly bad UX issues (mainly in iTunes), but the penetration simply isn’t.
Perhaps not as many people as Apple and the music industry hoped — reportedly, they have an internal goal of 100 million Apple Music subscribers (by some unknown date) — really care enough about music to even bother signing up for a three month free trial to basically all of the world’s recorded music, much less pay $9.99 per month for access to it?
Apple: 79 percent of those who signed up for Apple Music are still using it – August 18, 2015
Are 11 million Apple Music subscribers – during a free trial in over 100 countries – worth bragging about? – August 10, 2015
Apple Music has 11 million trial members, App Store has July record $1.7 billion – August 6, 2015
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]