“Jimmy Iovine has a line he likes to use. Actually he has a lot of them. Today, Iovine runs Apple Music, the latest stop in a career that has taken him from studio rat to cofounder of Interscope Records to head of Beats Electronics. But he is also a longshoreman’s son from Red Hook, Brooklyn, and he has inherited his native borough’s brand of salty raconteurism,” Jason Tanz and Joe Pugliese report for Wired. “Over the years he’s assembled a playlist of zingers to describe, for instance, his philosophy for dealing with prima donna artists (‘If the shit gets bigger than the cat, out goes the cat’) or his appeal to Dr. Dre to build headphones with him instead of designing an athletic shoe (‘Fuck sneakers — let’s make speakers’).”
“But the line I’m talking about is the one he uses to describe his life’s ambition: ‘All I’ve ever wanted to do is move the needle on popular culture,'” Tanz and Pugliese report. “It sounds almost modest, the way he says it. Don’t be fooled. Some music executives want to help talented artists reach their natural audience, no matter how small. Iovine is not among them. He’s after the kind of massive flash points that unite populations around the world and change not just what they listen to but how they dress and move and behave and think and live. ‘He finds one great idea, gets rid of everything else, and chases it to the end of the earth until it’s everywhere,’ says Luke Wood, president of Beats Electronics.”
“The key, he says, is to bridge the divide that separates the worlds of art and technology. Without some understanding of engineering and the digital economy, the argument goes, musicians risk consigning themselves to irrelevance, unable to inject themselves into the ever-changing lives of their would-be listeners. And unless the tech world learns to value musical culture, our machines — and everything we do with them — will ignore and eventually suffocate a crucial part of our humanity,” Tanz and Pugliese report. “His mission to merge those disciplines has steered the past 15 years of his life. It’s why he built Beats, which he considers as much a culture company as a consumer-electronics company. It’s why he sold it to Apple, which he deems the only tech company to deeply understand mass culture, for $3 billion last year. And it’s what he hopes to accomplish with Apple Music, a gamble that he and a handpicked crew of tech-friendly tastemakers can re-create the emotional bond between musicians and listeners, convince fans to pay for music rather than stream it for free, and begin to restore music’s place atop the cultural pantheon.”
Tons more in the full article – recommended – here.
MacDailyNews Take: Good luck, guys!
When your album sales weren’t doing too good, who’s the doctor they told you to go see?
Doctor Detroit? 🖖😀⌚️
Doctor Robert
Are you people too old/young to realize these are Dre lyrics, or maybe you just hate awesome music? Why the down voting? Dumbasses.
Fuck you too, bitch. (Also Dre lyrics)
LOL. It couldn’t be that we just don’t care about Dr. Dre. No, of course not. I could quote lyrics from some band that is seminal in their genre and you wouldn’t know them, so what’s the point? Ooh. Like we all need to like Dr. Dre. because fame or something. Sorry, but I just don’t care and you haven’t made a sufficient case to make me care.
Fuck you.
Who cares if they “save” the music industry. Just let the floundering dinosaur die and free the artists once and for all.
Hear! Hear!
I never got the Art-As-Industry concept anyway.
Yeah, I don’t like Andy Warhol. Sorry.
I didn’t think that the industry was in need of saving, myself.
“… “The key, he says, is to bridge the divide that separates the worlds of art and technology. Without some understanding of engineering and the digital economy, the argument goes, musicians risk consigning themselves to irrelevance, unable to inject themselves into the ever-changing lives of their would-be listeners. And unless the tech world learns to value musical culture, our machines — and everything we do with them — will ignore and eventually suffocate a crucial part of our humanity,…”
What a load of garbage. “suffocate a crucial part of our humanity.”
I opened my window at 7:00pm last night. A man was playing the sax on the corner below. Everyone’s humanity was just fine, and it didn’t require billions of dollars, especially in Dr. Dre’s pockets.
“unless the tech world learns to value musical culture, our machines — and everything we do with them — will ignore and eventually suffocate a crucial part of our humanity,”
we must holisticly underwhelm market-driven architectures and professionally mesh dynamic resources and appropriately synthesize multidisciplinary interfaces in order to intrinsically predominate integrated synergy.
http://www.atrixnet.com/bs-generator.html
Most excellent.
Article link not working! 🖖😀⌚️
Here’s the link!
Can Jimmy Iovine and Dr. Dre Save the Music Industry? | WIRED
http://www.wired.com/2015/08/can-jimmy-iovine-dr-dre-save-music-industry/
Lousy music equal poor sales.
Sadly, the “industry” no longer developed artists, and what they usually develop is just a character – like Miley or Lady Gaga. Now don’t get me wrong, there is some talent with them – like them or not – but the industry didn’t used to care what you looked like, and they spent time and money developing them.
Once that stopped and the image became more important than the music, it started to fail.
That and the ridiculous fighting of technology. That’s what did it. The music world was fun when I was a kid (late 60’s-70’s). Radio was great. Record stores were where we went after school and on weekends. That’s all gone now except for some kids today who love vinyl and the not so beaten path…
Well, if it will take these two to ‘save’ the ‘music industry’, then it ain’t worth saving.
The pop music industry is basically in the business of recycling disposable crap—serving up fast food for the ears 24 hours a day. 99% of today’s “top ten hits” are stinking horse manure wrapped in pretty, sweet-smelling packages. If the music industry needs saving, it needs to be saved from itself.
Hear Here! 😉
Well, if it’s going to take these particular two to ‘save’ the ‘music industry’, then letting it die is the only choice.
Judging by how fucked up recent versions of iTunes on OS X & iOS Music are, I would say they are off to a less than stellar beginning.
Beats 2 please… with Jo Whiley
Not a chance in hell, it is just a matter of time to see them walk out to spend the money they earned by conning apple.
Astute observation. I too think that they are long on promises and short on actual value to Apple, Inc.
James “Jimmy” Iovine (born March 11, 1953) and Andre ‘Dr. Dre’ Romelle Young (born February 18, 1965), both modern day slave masters who for fame and profit exploit depressed, angry teens and men who were victims of early childhood abuse and neglect.
#TakePrideInParenting
#EndChildAbuseNeglect
#ProtectKidsFromIrresponsibleCaregivers