Apple’s MacBook Air continues to lead all ultraportable PC makers in unit sales – report

According to the latest market data findings from ABI Research, total system shipments for portable computing are predicted to reach 165 million units for full-year 2015, which is essentially flat compared to 2014 levels.

The portable Notebook PC category as measured by ABI consists of four segments: Netbooks, laptops, Chromebooks, and ultraportable PCs. “Segment growth is occurring in Chromebooks, much in part due to purchases by schools,” says Research Director Jeff Orr in a statement. “Growth for 2015 is also in ultraportable PCs where thin and light designs are looking to tackle more mobile use cases by reversing the display panel flat like a tablet or having the screen separate entirely.”

• Ultraportable PCs, including the so-called 2-in-1 convertible and detachable display models, experienced typical 1Q seasonality with a 24% drop in quarter-over-quarter shipments to 7.2 million units. Apple’s MacBook Air continues to lead all ultraportable PC OEMs, though Lenovo and Dell are closing the gap. ABI did not disclose their estimate of the total number of MacBook Air units in their statement. The balance of the year is expected to remain soft for segment growth.
• Chromebook shipments are expected to increase 35% annually by the end of calendar year 2015 to 7 million units. Sales led until now by North American educational buyers will yield to purchases in other geographic markets over the next 5 years, resulting in a 22% CAGR.
• Laptops, the bulk of the Notebook PC category, will experience a unit volume decline of about 7% year-over-year.
The quarterly market data release is part of ABI Research’s Media Tablets, Ultrabooks & eReaders Market Research, which includes qualitative and quantitative analysis of the ultraportable PC market.

Source: ABI Research

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  1. Chromebooks worry me. They might be fine for schools but I wouldn’t even consider using one for home or business, especially if all my data winds up on Google’s servers. Giving Google all your data and trusting them to not abuse it seems the ultimate in foolishness.

    Chromebooks are modern-day equivalents of yesteryear’s dumb terminals and I’m not interested in going back in time just to get a cheap “computer”.

    1. Given all the recent Gubbermint misconduct that expands DAILY in the news; I don’t see anyone with important business and privacy concerns going to a Chromebook for anything other than a “cheap newsreader” type of function or a cheap “throwaway” device for illicit business…….
      Yes I know some school systems like them for their cheap cost but teaching kids to use a poor device will simply mean re-training later in life for real world usage and skill sets……

    2. Chromebooks are not quite the dumb terminals of the late 70s and early 80s. They’re much more capable than the VT52 or VT100 (or equivalents) ever were. Chromebooks are much more like the thin clients pushed by Sun Microsystems, Digital Equipment Corp and others in the late 80s and early 90s.

      Yet your point is correct and well taken. No one with information of any value should trust it to reside on Google servers. Ever.

    3. MOST home users use a computer to: Read and answer email, listen to music, read websites, use IM clients, use video calling software like Skype, viewing photo libraries, watch Netflix, Youtube, Hulu and other video services. All of these things are well accomplished by a Chromebook which is basically a web browser with some added App functionality tacked on. I think they’re fine for many users, especially if they have an Android phone.

      I’m a Mac partisan, like most of the people on this site. But people reading this site aren’t most people. If you have a relative or friend who isn’t great with computers and continuously does dumb things like downloading toolbars and malware and wants you to fix it for them, tell them to get a Chromebook. They’ll probably really like it. It’s not a bad web experience.

      1. I agree to a point, but many people need to store music and manipulate and store photos and videos and the low storage capacity and low power processors that keep the prices low will be a problem. I don’t know much about the prices or capacity of Google’s storage, but I doubt it’s free or infinite.

        Chromebooks, as did netbooks, will satisfy some people for a while but for how long?

  2. OMG! That means the Stock is gonna go down again! If your products bring diddly squat on the used market and the recycler refuses to give ya any money for it, then your brand is worthless. Most apple stuff can still be bought used and people will buy it. OWC sells it all the time. I’ve also seen Dell desktops that are used resell(that are several years old), Mainly from Corporate returns.

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