Google reorganizes under new corporate umbrella Alphabet Inc.

“Google Inc. is changing its corporate structure to separate its search, YouTube and other Web companies from its research and investment divisions,” Brian Womack reports for Bloomberg.

“The shares rose as much as 5.8 percent in extended trading after the company said Alphabet Inc. will be the name of what will effectively be a new holding company,” Womack reports. “It will include Google Inc. and Google Ventures, Google Capital, Google X and other subsidiaries, the Web company said in a blog post Monday.”

“Larry Page will be Alphabet’s chief executive officer, while co-founder Sergey Brin will be president. Ruth Porat will be chief financial officer,” Womack reports. “Sundar Pichai, Page’s deputy, will be promoted to become CEO of Google Inc., which generates the bulk of Google’s $60 billion in annual revenue.”

Womack reports, “‘We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!’ Page said. ‘We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for!'”

Read more in the full article here.

MacDailyNews Take: The umbrella is meant to protect Google from being impaled by things like falling Glass.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


    1. They should be stopped from using the name Alphabet.

      Knowing that company, it won’t be too long before they start to prevent people from using the name Alphabet in other products either by suing them or preventing their products from showing up on the internet.

      Take Alphabet soup as an example, or the book of Alphabets, Alphabet chart or other companies whose name may have Alpha in it.

      The time has come for people, business’s and governments to voice their concerns over powerful companies usurping basic rights from people just because they can.

      I feel the urge to put on my V mask and take up my foam pitchfork to the streets in protest!!

      Arch criminal of Net City.
      Able to cast a mesmerizing spell on his victims, forcing them to invest fantastic sums of money in his fantasy Internet schemes hidden under the umbrella holding company named:

      Just posting satire! No need for a lawsuit, thank you.

  1. Not very creative… Instead of creating a clever name using the alphabet, Google picks the entire “Alphabet.” I supposed it comes before “Apple” alphabetically (if such things matter these days). 🙂

  2. I think one of the purposes of this move is to deflect all the negative attention away from “Stagefright”, which is turning into the worst tech flub since Y2K.

    1. According to the most recent information I could find, there are 6 (SIX) different exploits that can be used via the Stagefright security hole in Android. There are now a couple Android apps that can be downloaded to test how many of the exploits your particular Android phone is vulnerable to. Even the latest, updated Google Nexus phone remains vulnerable to (if I heard correctly) four of the six exploits.

      IOW: Even Google’s own phones remain substantially vulnerable to Stagefright. I seriously don’t get their problem with their own security. But Google has pointed out that none of the exploits is able to be ‘weaponized’ to PWN their Nexus phones. So apparently, the worst an exploit can do is crash their recent Nexus phones. Yeah, that’s all! 😛

      1. It seems to me that now Google has Stagefright that they are circling the Alphabet wagons and are willing to sacrifice Android as a separate vulnerable corporate entity to the inevitable class action law suit from the fragmented mess of unupgradeability.

  3. I keep thinking this is some sort of a joke. And the fact that there’s an Easter Egg on the letter from Larry Page linking to a site for Houli (the fictional company from HBO’s “Silicon Valley”) is nearly enough to convince me.

    April fools?

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