UBS: iPhone sales growth may be better in 2016 than expected

“UBS’s Steve Milunovich today considers the question of whether there will be any growth for Apple’s iPhone business in 2016 following robust sales this year, which he terms ‘the key investment debate’ for Apple stock,” Tiernan Ray reports for Barron’s.

“Milunovich concludes yes, Apple can sell 245 million iPhones in the fiscal year ending September of 2016, up from 229 million this year,” Ray reports. “That’s an increase from his prior estimate of just 232 million in 2016.”

“Upgrades are the most reliable indicator, he notes, with two thirds of sales historically coming from current iPhone users buying a new one. Apple has said 73% of its installed base has not upgraded to the iPhone 6 or 6 Plus at this point,” Ray reports. “However, ‘key,’ he thinks, is the number of new users coming into the fold… Milunovich’s note follows a positive piece on Friday regarding iPhone sales, by Jeffrey Kvaal of Nomura, who predicts a slightly higher 250 million units next year.”

Read more in the full article here.

MacDailyNews Take: There is plenty of headroom for iPhone sales.

Images leak confirming iPhone 6s/Plus biggest new feature – August 3, 2015
Nomura ups Apple to ‘Buy’ on strong iPhone growth, increasing Android switchers – July 31, 2015
Apple iPhone shipments show impressive growth as Samsung falls – July 30, 2015

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]


  1. I’m on a two year contract so I’ll be updating my 5s in a couple months. Since AT&T is no longer subsidizing iPhones I’ll be switching to Verizon, but my next phone will be a 6s, Android isn’t a consideration.

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