Apple became the world’s leading vendor of wearable bands in Q2 2015, according to Canalys estimates. With 4.2 million shipments, it easily overtook Fitbit, Xiaomi and all the smartwatch vendors, despite the Apple Watch’s significantly higher pricing.
Apple has done an excellent job designing its WatchKit SDK, which it delivered quickly and comprehensively. Native WatchKit extensions provide a capable developer platform without sacrificing battery life. But early sales were hindered due to two factors: Apple missed the Q4 2014 holiday season and supply constraints stalled shipments for the first couple months after launch.
“The Apple Watch is the most sophisticated smartwatch to date, and it has proved popular with Apple fans worldwide. But Apple and other vendors still face important challenges to make the smartwatch a breakout hit. Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success,” said Chris Jones, VP and Principal Analyst at Canalys, in a statement.
MacDailyNews Take: YKBAWID.
The Apple Watch is going to flop… The Apple Watch is Jonathan Ive’s Newton… Apple may have built out the watch to satisfy the urges of a designer who has become more obsessed with Bentleys and Rolexes than making attractive, functional technology that will actually make life better for the 99%… The Newton, Apple’s original, failed tablet, didn’t sell because tablet technology wasn’t polished, and we didn’t have the wireless networking infrastructure to make its experience particularly meaningful. Sound familiar? — Mark Wilson, March 2, 2015
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