“Apple Inc. is preparing for a larger initial production run of its next iPhones, betting that even modest hardware changes will entice consumers to upgrade handsets and outstrip demand for the larger-screen phones that it released last year,” Lorraine Luk and Daisuke Wakabayashi report for The Wall Street Journal.
“Apple is asking suppliers to manufacture between 85 million and 90 million units combined of two new iPhone models with 4.7-inch and 5.5-inch displays by Dec. 31, according to people familiar with the matter,” Luk and Wakabayashi report. “By comparison, Apple last year ordered a then-record initial production run of 70 million to 80 million for its first larger-screen iPhones.”
“The phones are expected to feature Apple’s Force Touch technology that can distinguish between a light tap and deep press, allowing users to control a device differently depending on how hard they push on the screen, according to people familiar with the matter. Apple has added this feature to the Apple Watch and MacBook laptop computer,” Luk and Wakabayashi report. “It may offer a fourth color for the aluminum casing of the iPhone, in addition to silver, gold and space gray, these people said.”
Read more in the full article here.
MacDailyNews Take: Boom! With only 20-25% of iPhone owners having upgraded to iPhone 6 and iPhone 6 Plus, there is plenty of headroom for iPhone sales to come!
[Thanks to MacDailyNews Readers “Fred Mertz” and “Bill” for the heads up.]