“Apple Inc. is preparing for a larger initial production run of its next iPhones, betting that even modest hardware changes will entice consumers to upgrade handsets and outstrip demand for the larger-screen phones that it released last year,” Lorraine Luk and Daisuke Wakabayashi report for The Wall Street Journal.
“Apple is asking suppliers to manufacture between 85 million and 90 million units combined of two new iPhone models with 4.7-inch and 5.5-inch displays by Dec. 31, according to people familiar with the matter,” Luk and Wakabayashi report. “By comparison, Apple last year ordered a then-record initial production run of 70 million to 80 million for its first larger-screen iPhones.”
“The phones are expected to feature Apple’s Force Touch technology that can distinguish between a light tap and deep press, allowing users to control a device differently depending on how hard they push on the screen, according to people familiar with the matter. Apple has added this feature to the Apple Watch and MacBook laptop computer,” Luk and Wakabayashi report. “It may offer a fourth color for the aluminum casing of the iPhone, in addition to silver, gold and space gray, these people said.”
Read more in the full article here.
MacDailyNews Take: Boom! With only 20-25% of iPhone owners having upgraded to iPhone 6 and iPhone 6 Plus, there is plenty of headroom for iPhone sales to come!
[Thanks to MacDailyNews Readers “Fred Mertz” and “Bill” for the heads up.]
let us hope so….
but as china has become so important to apples current and future growth, there could be another boom! on its way
…..as their stock market continues to tank in spectacular fashion.
people who lose money are much less likely to spend money, especially money they no longer have.
I’ve bought every new iPhone and iPad every year and this Fall’s Force Touch crop will be no exception. 🎉😍
But if they are suddenly cash poor and want to still appear to be in the elite, an Apple product is both “high class” and exceptionally useful.
Increasing iPhone base will only increase the Apple Watch user base. The MarketWatch report of “plunging sales” is shortsighted.
Read the Editorial by DED: http://iphone.appleinsider.com/articles/15/07/08/apple-watch-collapsing-sales-report-actually-shows-apple-is-crushing-smartwatch-sector
Nonsense. Apple will make the same amount of phones it always does.
That’s right, Count – as many iPhones as people are willing and able to buy!
Yes the China Market has been crashing lately…….
However- the most important item ANYBODY has is their smartphone. You can live in mom’s basement, sell your car and use Uber, eat Ramen noodles; but you CANNOT give up your smartphone. The iPhone is the preferred last “status” item you must retain…..!!