“Widely publicized study data reported by clickbait sites as evidence that Apple Watch sales have ‘plunged’ and ‘are tanking’ actually shows something completely different: that Apple has launched the most successful smartwatch product by a vast margin,” Daniel Eran Dilger writes for AppleInsider.
“Apple hasn’t yet given any figures on Apple Watch sales (after noting last year that it would not be publishing unit sales of the new device in its quarterly earnings reports), but Slice Intelligence compiled some questionable figures from ‘e-receipt’ data it gleaned from a large group of consumers who volunteer to share their purchasing information,” Dilger writes. “The first three months of Apple Watch sales were almost entirely sold online, direct from Apple’s website. Slice’s own data on FitBit wearables indicates that the majority of its sales data was gleaned from Amazon, Best Buy, Target and other third party retailers, none of whom are selling Apple Watch.”
“Given that most Slice volunteer data streams from discount online sales and big box retail, there may be poor representation of the very different demographic of buyers who are early adopters of Apple’s new, much more expensive, sophisticated and personal product, a device that’s closer being high-end jewelry than a conventional tech gadget,” Dilger writes. “However, even if you ignore the potential problems with Slice data and simply take it as reported, it actually shows something far different than what was reported by virtually every tech news site today… Even if the Slice data is only moderately reliable, it clearly shows that Apple’s first attempt to sell a ‘smart band’ has trounced everything else on the market, and continues to far outsell everything else even after supposedly ‘collapsing.'”
TOns more in the full article – recommended – here.
MacDailyNews Take: That misrepresenting some ‘e-receipt’ firm’s data is the best FUD they can come up with against Apple Watch is telling.
The rout is on!
MarketWatch hack claims ‘Apple Watch sales plunge 90%’ – July 7, 2015