“Apple’s latest ad campaign, ‘Shot on iPhone 6,’ uses iPhone photographers’ gorgeous still images and video to ask one question: Do you really need a standalone camera anymore?” Alex Fitzpatrick writes for TIME Magazine. “For many, the answer is no—and that shows in camera companies’ performance. Nikon’s camera sales were down 15% in 2014, Canon’s by 7.3%.”
“GoPro is succeeding in selling cameras where its bigger, older rivals are failing because it’s taking advantage of a major shift in consumer tastes,” Fitzpatrick writes. “For many people, smartphones are now good enough to replace typical compacts, like the Canon PowerShot line. There’s no reason to carry a comparatively bulky camera if your pocketable iPhone 6… can take snapshots of your family’s trip to the zoo just fine.”
“GoPro’s cameras are great because they offer something your smartphone doesn’t,” Fitzpatrick writes. “Sure, you could probably mount your precious iPhone 6 on your skateboard helmet before you go bomb that killer hill. But would you really want to?”
Read more in the full article here.