Significant interest seen for Apple Music; males almost twice as likely to subscribe than females

“Apple Music has gone live in the U.S. on Tuesday amid signs of significant interest, especially from men,” Jennifer Booton reports for MarketWatch. “The service is expected to draw in almost double the male subscribers as women, according to a recent survey compiled by digital marketing company Fluent Inc.”

“Of a survey among 3,500 U.S. adults, 8% of respondents said they plan to take advantage of Apple’s three-month free trial, while 6.2% said they planned to convert into subscribers,” Booton reports. “Of those who said they would try it, 10.9% of men said they would try it, while 8.4% said they would pay the $9.99 monthly subscriber fee, versus 5.7% and 4.5%, respectively, for women. That translates into roughly 20 million Americans who say they will try the service and 15 million who will subscribe, according to Fusion.”

“Apple’s ‘rabidly loyal and more affluent’ customer base will help Apple Music succeed over rival streaming and radio services, including Spotify, Pandora and Tidal, said Matt Conlin, president and co-founder of Fluent,” Booton reports. “‘We expect Apple Music to be an instant hit with consumers and quickly leapfrog incumbents like Spotify and Pandora to become the world’s #1 streaming music service,’ he said.”

Read more in the full article here.

MacDailyNews Take: Apple Music has gone live in over 100 countries around the world, not just in the U.S.

We’ll have to see how these numbers change once people actually get to use the service. These pre-launch numbers are only useful for trying to gauge blind interest, not predicting subscriber totals.

9 Comments

  1. Does anyone know why Apple is playing clean tracks through the playlists? When I listen to albums it’s fine but the famed curated playlists all seem to have the clean versions of tracks.

  2. I updated & installed it on my iPhone and played with it. I immediately heard Dr. Dre on Beats 1 which had me barfing in the musical aisles and quickly moving on. (Someone recent genres of music couldn’t be MORE unmusical IMHO.) Other than that it looks promising in other areas. Need to explore it more on my Mac.

  3. I don’t see how such a survey can be accurate when the question (about signing up for Apple Music) is asked BEFORE the service is available.

    And the question about whether someone will try it during the free trial period is mostly irrelevant for Apple Music. With a competing music streaming service, I have to take a significant action to try it, whether it’s currently free or not. I have to install an app or go to a website, and create a user account, AND maybe even enter a credit card (even if currently free).

    With Apple Music, most potential users already have the required software installed on their computer and/or mobile device. They already have an iTunes Store account (Apple ID), and most that do already have a credit card attached to that account. Apple Music is now an integral part of iTunes. OF COURSE they will try it during the free period; it’s almost unavoidable.

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