“Apple Music has gone live in the U.S. on Tuesday amid signs of significant interest, especially from men,” Jennifer Booton reports for MarketWatch. “The service is expected to draw in almost double the male subscribers as women, according to a recent survey compiled by digital marketing company Fluent Inc.”
“Of a survey among 3,500 U.S. adults, 8% of respondents said they plan to take advantage of Apple’s three-month free trial, while 6.2% said they planned to convert into subscribers,” Booton reports. “Of those who said they would try it, 10.9% of men said they would try it, while 8.4% said they would pay the $9.99 monthly subscriber fee, versus 5.7% and 4.5%, respectively, for women. That translates into roughly 20 million Americans who say they will try the service and 15 million who will subscribe, according to Fusion.”
“Apple’s ‘rabidly loyal and more affluent’ customer base will help Apple Music succeed over rival streaming and radio services, including Spotify, Pandora and Tidal, said Matt Conlin, president and co-founder of Fluent,” Booton reports. “‘We expect Apple Music to be an instant hit with consumers and quickly leapfrog incumbents like Spotify and Pandora to become the world’s #1 streaming music service,’ he said.”
Read more in the full article here.
MacDailyNews Take: Apple Music has gone live in over 100 countries around the world, not just in the U.S.
We’ll have to see how these numbers change once people actually get to use the service. These pre-launch numbers are only useful for trying to gauge blind interest, not predicting subscriber totals.