“At Apple’s ‘Spring Forward’ event in March, the company proudly announced that it would be the exclusive launch partner for Time Warner HBO’s new over-the-top streaming service HBO Now,” Evan Niu writes for The Motley Fool. “he service launched in April on iOS devices and Apple TV as a new stand-alone app. For now, the Mac maker is still enjoying its three-month exclusivity window before HBO Now rolls out to other platforms, but it seems the deal has been a smashing success for the premium cable channel operator.”
“According to app analytics tracker App Annie, HBO Now topped the iOS App Store charts in May in terms of overall revenue,” Niu writes. “That comes after HBO Now launched on April 12 to correspond with the season premiere of Game of Thrones, and users who signed up in April scored a one-month free trial before the $15 per month subscription became effective. HBO Now had reached the No. 2 spot by May 7.”
Niu writes, “The data suggests not only that Apple and HBO added many new subscribers in those weeks, but also that those subscribers are sticking around even after the free trial has expired.”
Read more in the full article here.
MacDailyNews Take: There’s some nice leverage for Apple’s Internet TV negotiations.
Apple, ‘Game Of Thrones’ produced a ‘super successful launch’ for HBO Now – April 21, 2015
How Apple’s Jimmy Iovine helped land HBO Now – April 7, 2015
‘HBO Now’ is now available to Apple device users; 30-day free trial offered – April 7, 2015
HBO Now standalone service exclusive for Apple devices until summer – March 10, 2015
HBO NOW premiers in April for iPhone, iPad, iPod touch, and Apple TV – March 9, 2015