“Jonathan Ive’s team developed the Apple Watch to help solve the problem they themselves created: smartphone addiction. Between the constant influx of notifications and the 24/7 connectivity to work, we are prisoners of our own devices,” Ram Menon writes for TechCrunch. “Reluctantly, I’ll admit that I’m guilty of this in my personal life. As I play with my kids on a Saturday afternoon in the park, I can’t help but discreetly sneak a look at my phone every few minutes. We just cannot free ourselves from the thought of missing something important.”
“While critics claim otherwise, the Apple Watch actually frees us from our constant surreptitious phone-checking habit. By filtering the most important alerts and providing immediate notifications that can be absorbed with a glance, the Apple Watch causes users to pick up their phone less frequently and only for matters that involve a response,” Menon writes. “Given the nature and purpose of the Apple Watch, the first question companies should ask is whether or not their business app interaction is worthy of immediate interruption. For enterprise messaging, the answer is a resounding Yes. The instant nature of messaging lends itself naturally for a new communication medium like the Apple Watch.”
Read more in the full article here.
MacDailyNews Take: Messaging is one of the most powerful “killer” apps on Apple Watch. The ability to tailor canned responses combined with Siri’s newfound accuracy at translating speech to text (or the Apple Watch’s ability to clearly record and send your audio message) is a Godsend! It’s so fast to respond from your wrist as opposed to fishing out your iPhone. We hardly look at our iPhones now compared to the years prior to April 24, 2015. We’re really look forward to gaining the ability to also respond to email with watchOS 2 this fall.