“On June 8, 2015, Apple unveiled Apple Music, a single, intuitive app that combines the best ways to enjoy music — all in one place,” Jack Purcher reports for Patently Apple.
“Today, the U.S. Patent & Trademark Office published Apple’s latest trademark filing for ‘Apple Music,’ which was originally filed in the U.S on June tenth,” Purcher reports. “Why there was a delay in publishing it is unknown at this time. Apple also updated their traditional Apple logo trademark to reflect its relationship with watches, time pieces and bands. Apple also supplied a specimen for the Apple Logo that includes the unique packaging for the Apple Watch Sport.”
“Apple’s USPTO specimen represents the Apple logo in association with the packaging for the ‘Apple Watch Sport,’ which differs from all others,” Purcher reports. “ZDNet first covered this surprising box design back in April. Matthew Miller noted that he was ‘surprised by the shape and weight. It was a very long box, approximately 15 inches, and weighed just over two pounds.'”
Read more in the full article here.
MacDailyNews Take: The Apple Watch Sport box is unique, but that two pound weight cited is for the entire package and contents, not just the package itself which is made out of polycarbonate (think old white MacBook) and weighs less than a pound by itself. The outer cardboard box for Apple Watch Sport is surprisingly hard and heavy.
When my Apple Watch box arrived it surprised me too. But opening it was sheer delight.