“Apple is on the offensive,” Neil Cybart writes for Above Avalon. “This is not a company content with standing by and letting Google, Facebook, Spotify and a handful of other third-parties take over critical elements of the user experience of approximately 500 million iPhone users.”
“Instead of just swinging a sword and trying to compete with everyone indiscriminately, Apple is carefully positioning its resources and the overall iOS platform to stress value propositions at which Apple has historically excelled,” Cybart writes. “These include personalization, emotion, and privacy. WWDC highlights how battles are being chosen meticulously as Apple’s mission is clear: reducing its dependency on others.”
“With the News app, Apple is trying to change users’ habits in terms of how they get content. Apple Music is a test in how successful Apple will be once again in not just getting customers to pay for something that is free elsewhere, but rethinking the music industry,” Cybart writes. “Siri and Spotlight are being positioned as Apple’s method for rethinking search. Instead of sitting back and letting third-parties have all the fun, Apple wants more.”
Much more in the full article – recommended – here.
MacDailyNews Take: The best defense is a good offense.