“Apple has confirmed Apple Music’s streaming bitrate is 256kbps,” Nate Swanner reports for TNW. “That’s Apple’s standard playback rate for existing iTunes tracks, but below some of the competition.”
“It’s even below Beats Music’s threshold of 320kbps — the company Apple purchased last year,” Swanner reports. “Spotify, Google Play Music and Tidal all stream at ‘up to’ 320kbps, too.”
“Higher bitrate streaming leads to more data consumption,” Swanner reports. “There’s been no lavish outcry for better iTunes playback quality, suggesting users either can’t tell the difference between 256kbps and 320kbps — or just don’t care.”
Read more in the full article here.
MacDailyNews Take: 256kbps will sound fine and, importantly, keep cellular data consumption in check. We still do not know if it will be AAC vs. the inferior MP3 (Beats Music uses) or what the format/bitrate will be for Apple Music or Connect content that Apple Music members save for offline listening.
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