“Apple has seen unprecedented growth over the past decade, largely thanks to the iPhone and iPad,” Jordan Golson reports for ZDNet. “Early on, both devices were targeted mainly at consumers, but their usefulness for work became clear very quickly.”
“It’s sometimes easy to forget how revolutionary the iPhone was when it was released,” Golson reports. “These days, the iPhone accounts for 69 percent of Apple’s revenue, and the company has sold more than 200 million smartphones in the past year. And, largely thanks to the iPhone, Apple is stronger in the enterprise than it has ever been.”
“In a 2015 Tech Pro Research survey, 84 percent of respondents said their companies had adopted Apple products to give increased platform choice to employees or because employees or executives had asked for it,” Golson reports. “Apple’s biggest strength is its ecosystem. The company has spent billions building the App and iTunes Stores, as well as its cloud storage service… iCloud users see their contacts and calendars seamlessly sync between all their devices (Mac, iPhone and iPad) just by logging in with an Apple ID (which is also used to purchase apps and music from Apple’s digital stores).”
Read more in the full article here.
MacDailyNews Take: It’s the ecosystem, stupid. And no other smartphone or tablet or personal computer ecosystem is even in the same ballpark.
People who use Macs, iPads, iPhones, and Apple Watches have a distinct advantage over those who don’t. Smart businesses arm their employees to their advantage.