Apple surpasses Google, reclaims title of world’s most valuable brand

“Apple was named the most valuable global brand in market research firm Millward Brown’s tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion,” Joe Rossignol reports for MacRumors.

“The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years,” Rossignol reports. “Millward Brown explains that its brand valuation methodology is based on three million consumers and more than 100,000 different brands in over 50 markets, with brand appeal measured against actual sales performance.”

Read more in the full article here.

MacDailyNews Take: After last year’s anomaly, you;d think Millward Brown would have improved their brand valuation methodology. There’s no way an rational person or measure would conclude that Google was a “more valuable” brand than Apple in 2014.

Related articles:
Google overtakes Apple to become 2014 BrandZ Most Valuable Global Brand – May 21, 2014
Apple wins Brand of the Year in three Harris Poll EquiTrend categories – July 25, 2013
BrandZ Top 100 Most Valuable Global Brands 2013: Apple Inc. #1 – May 21, 2013
BrandZ Top 100 Most Valuable Brands 2012: #1 Apple – May 22, 2012
Apple leaps over Google to become world’s most valuable brand – May 9, 2011
BrandZ’s Top 100 Most Valuable Brands: #1 Google world’s first $100 billion brand; Apple #6 – April 30, 2009

13 Comments

  1. “There’s no way an rational person”? Or,
    “There’s no way a rational person”. Or,
    “There is no way an entity or rational person”.

    How would you paraphrase that?
    Besides that, it is good that Apple inc. is getting acknowledged for the right reasons.

  2. I don’t know the methodology used to value brands (which seems like a fairly worthless thing to do, in any event). But you have to give credit to Google for advancing their corporate name to “verb” status – many people “Google” stuff to get answers on the internet. In that respect, Google’s brand has some value.

    In terms of what really matters, Apple bests Google in every respect.

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