“What’s under the hood?” Shuli Ren reports for Barron’s. “Tear down the Apple Watch and find the Apple bump!
“That’s exactly what UBS just did, to the Apple Watch 42mm SS with White Sport band, A1554, which uses a stainless steel case and sapphire coating,” Ren reports. “UBS estimates that an Apple Watch cost $133.9 to manufacture and the biggest value drivers are System-in-Package, or SiP ($41.30), the casing module ($37) and the OLED display ($15). The crown ($10) and the touch module ($4.80) are relatively insignificant.”
Ren reports, “UBS believes LG Display is the sole supplier for Apple Watch’s display, but the Apple bump is likely to be very small for the Korean company.”
Read more in the full article here.
MacDailyNews Take: Seems to concur with other Apple Watch teardowns.
Now that the title is fixed, I’ll post again the second part of my comment about the strategy of the SNB in case anybody is interested.
Details about the Swiss central bank can be found at http://www.snb.ch/en/iabout/snb To summarize, from the Swiss point of view, a problem since 2011 has been the strength of the Swiss franc. Buying anything in USD or EUR does help; hence buying Apple stock is clearly not distrust against the Swiss watch industry, contrary to what many here want to believe.
If your point is correct, then why didn’t the Swiss banks buy MSFT or Exxon or Wallmart instead?
Maybe because Apple isn’t such a bad asset? I don’t have the details, nor the time or interest to search about MSFT or Exxon or Wallmart, but Switzerland isn’t so tiny to be limited to a single investment.
Headline: Read “UBS”.
So who’s that?
UBS @Wikipedia
UBS AG is a Swiss global financial services company with its headquarters in Basel and Zürich, Switzerland.[2] The company provides investment banking, asset management, and wealth management services for private, corporate, and institutional clients worldwide, and for retail clients in Switzerland as well. The name UBS was originally an abbreviation for the Union Bank of Switzerland, but it ceased to be a representational abbreviation after the bank’s merger with Swiss Bank Corporation in 1998. The company traces its origins to 1856, when the earliest of its predecessor banks was founded.
The SECOND one cost $130 to manufacture. The FIRST one cost $400,000,000.