“The traditional television market is heading into a period of colossal restructuring just as Apple Inc. prepares to enter the fold,” Jennifer Booton reports for MarketWatch.
“On Tuesday, Pacific Crest Securities analyst Andy Hargreaves predicted Apple would launch a premium digital TV service that would ‘shift the landscape of pay TV,'” Booton reports. “He said he expects Apple to launch a virtual multichannel video programming service that would be priced and marketed as a “high-quality service,” costing around $40 to $50 a month.”
“Apple would offer better personalization and mobility than today’s pay-TV offerings, and would likely offer the linear feed of most major broadcast and cable networks as well as a “rich on-demand offering” and the potential to watch live sports, he said,’ Booton reports. “The vast majority of media consumption now occurs on a mobile device, with more Americans abandoning expensive traditional cable packages.”
Read more in the full article here.
MacDailyNews Take: Can’t happen soon enough!