​Apple’s sales growing in Europe as buyers dump Android for iPhones

“Apple’s iPhone 6 and 6 Plus continue to convert Android users to iOS, with the Google OS’ market share dropping in Europe’s biggest five markets,” Liam Tung reports for ZDNet.

“In the first quarter of 2015, iOS’ share of sales climbed to 20.3 percent across Great Britain, Germany, France, Italy, and Spain, while Android fell to 68.4 percent, according to Kantar Worldpanel ComTech,” Tung reports. “According to Kantar, in Great Britain Android’s market share fell 4.8 percentage points year-on-year, accounting for 52.9 percent of all shipments. iOS climbed 6.9 percentage points over the same period to 38.1 percent, spurred by new users abandoning their Android phones: 25.6 percent of new iOS owners in Great Britain switched from an Android device, Kantar said.”

“For those buyers that choose to stick with their Android device, price is becoming an increasing concern. ‘Thirty-five percent of consumers who bought an Android smartphone in 1Q15 said their decision was driven by receiving a good price on the phone. Another 29 percent said that getting a good deal on the tariff/contract was a factor in their purchase,’ Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe, said,” Tung reports. “In Italy, Android’s decline from 70.7 percent a year ago to 66.8 percent in the latest quarter was mirrored by Apple’s rise from 12.9 percent to 17.5 percent over the period. And in Germany, Android’s share fell 5.7 percentage points to 71.3 percent while iOS… grew to 18.3 percent.”

Read more in the full article here.

“Apple’s iPhone 6 and 6 Plus already represent 18% of all iPhones in use in the U.S., and 64% of the iPhone installed base is an iPhone 5 or newer — good news for the Apple Watch that interacts only with these newer models,” Carolina Milanesi, ComTech’s Chief of Research & Head of US Business, said in a statement.

“On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched to iOS from Android,” Milanesi added.

“In urban China, Apple consolidated its leadership in smartphones, growing its share to 26.1%, up from 17.9% for the same period in 2014,” said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia, in a statement. “Thirty-eight percent of iPhone buyers were recommended an Apple device by someone they know, while 23% recall seeing an ad.” China is now driving more volume for Apple than the U.S., as the Cupertino company reaches beyond the more affluent buyers. In 1Q15, Apple represented 25% of smartphone sales in urban China’s 2,000 to 4,000 RMBs income bracket — a 10.1 percentage point increase from the same period in 2014.

Read more in the full article here.

MacDailyNews Take: You have to be a special kind of stupid to choose a bad forgery when the actual Mona Lisa is sitting right next to it, especially with similar price tags on both.

Related articles:
New app makes it easy to dump Android for Apple iPhone – April 23, 2015
Apple Retail Stores now pay Android settlers to upgrade to real iPhones – March 30, 2015
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009

12 Comments

  1. iPhone growth in Europe, while not as stark on a SAMN graph as what we’re seeing in Asia, is easily predictable through a JAM analysis if you adjust +- for BUN.

    which is why I’m not at all surprised to read this.

      1. I try to take evolving technologies into account, but find that if I simply add coefficients for SAMN and PLUM, I will get results that are as good or better.

        1. I have no idea what you are talking about but gave you 5 stars anyways cause as an aapl investor it can’t be bad right…. ?

          … a PLUM JAM BUN SAMNwich…. ?

  2. Android phones provided a easy entry into smartphones because of the lower price. Once people see the benefit the lure of having a real smartphone means that they will be willing to trade up and pay a bit more.
    In some ways, android phones have helped Apple get more customers. We are seeing this rend in Europe and my guess is that this will happen in other regions of the world. Japan is already ahead of the curve and China is likely to grow more as the second generation of smartphone users adopt the iPhone.

  3. Yeah, seeing the same thing in Asia as well. Folks who before were die hard Samsung users now tell me their next phone will be an iPhone.

    It’s anecdotal, and they haven’t done it yet… but they’ve never said their next phone will be an iPhone either, so… we’ll see in 2016 how Apple’s doing in Asia (outside of China).

  4. I remember the first time I saw the “Mona Lisa”. I was not impressed. It’s small, kinda dim and the gal ain’t pretty. I wondered, why all the fuss ? It is a very celebrated painting and I won’t disparage Leo’s work, but there are many more works of art, that to me, are much more impressive and much less admired. My first Apple , 14″ iBook, impressed me more. My contract will be up on the 5S and I will be getting the new phone (6s or 7) this fall.

  5. I think people are starting to see the major difference in iPhone vs. Android phone –– the iPhone updates its software regularly, and even 4 year old iPhones still run the latest iOS. Few Android phones even offer updates, and when they do, they’re 6 mo. to a year old already.

    If you’re buying a smartphone at retail price (as much of Europe does with little carrier subsidization), you want that phone to last more than a year or two before being terribly out of date. Being able to upgrade to the latest software and OS is HUGE for your return on investment.

  6. The key point about the percentage of Android users switching to Apple is that this percentage is based of ONLY Apple’s NEW customers, NOT ALL Apples customers – throughout the March in EU.
    A big difference for anyone who knows to play with statistics.

    Yeah, very sneaky choice of words by Kantar.

    When you think about it – from where all these NEW customers could possibly come from?
    Of course largely from Android and from people that never had a smart phone before (because Windows and Blackberry have small market share and previous iPhone users are excluded here – hence NEW customers).

    Sorry guys, but Android is too good to be dumped so easily – especially for a fruit phone.

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