Analyst: Still waiting for the ‘aha’ moment from Apple Watch

“Brian Blair of Rosenblatt Securities, who has a Buy rating on Apple, nevertheless writes that he ‘remains skeptical’ of the outcome of Apple Watch, which went on sale last month, given ‘I’m not convinced that I need a wearable on my wrist every day,’ Tiernan Ray reports for Barron’s.

Ray reports, “To that point, there’s no ‘killer app’ for Apple Watch: ‘The main reason for my skepticism with the Apple Watch is that there still isn’t a killer application for it. There isn’t a single feature that is causing the masses to say ‘I need that.’ When Steve Jobs introduced the iPhone in 2007, it was ‘an iPod, a phone and an internet communicator.’ It was obvious why you wanted it. The must-have/ use case for the Apple Watch is still unclear.'”

MacDailyNews Take: Apple Watch is an iPod, an electronic wallet, and a [fill in the blank: weather forecaster, gaming device, wrist messenger, sportscaster, heart rate monitor, etc., etc. etc.]

Beyond the fact that it is a miniature computer on your wrist and offers an initial reaction of ‘gee whiz’, it’s not certain why we need it. – Brian Blair

MacDailyNews Take: But, Brian, you just said it: “It is a miniature computer on your wrist.” Think of all that entails!

At my core, I am a consumer electronics aficionado. With nearly every major consumer product of the last 20 years, I have had an ‘aha’ moment that allowed me to see the opportunity for the product/platform and to visualize its potential impact. I have had moments like this with many devices and platforms and I remember those feelings well and with clarity. I had one with the Nintendo NES, the Nintendo Wii, the Nintendo GameBoy, the original US Robotics Palm Pilot, Motorola’s StarTAC phone, the original pager-style Blackberry, the first generation iPhone and the first generation iPad – to name a few. I haven’t yet had that moment with the Watch. – Brian Blair

Read more in the full article here.

MacDailyNews Take: After reading the whole thing, we’re not sure Blair even has an Apple Watch on his wrist. Perhaps that’s the real reason why he’s still waiting for his “aha” moment.

Maybe he’s just going off of his prior Pebble experience and a bunch of Apple Watch videos. That’s what his opinion feels like, to those who’ve been living with Apple Watches on their wrists for nearly two weeks. When people ask us what does it do, we say “What doesn’t it do?!” Apple Watch abounds with “aha” moments!

Related articles:
Analyst: Apple Watch’s killer app is Apple Pay – May 4, 2015
Cult of Mac reviews Apple Watch: ‘Futuristic, fun and fan-flipping-tastic’ – April 28, 2015
PC Magazine reviews Apple Watch: ‘The best smartwatch available’ – April 28, 2015
Apple Watch owners shame so-called professional reviewers – April 27, 2015
The 2:26 Apple Watch review (with video) – April 9, 2015
Tech.pinions’ Ben Bajarin reviews Apple Watch: ‘Powerful’ and ‘completely new’ – April 8, 2015
WSJ’s Stern reviews Apple Watch: ‘Good looks and coolness’ – April 8, 2015
The Verge’s Patel reviews Apple Watch: ‘A masterpiece of engineering’ – April 8, 2015
WSJ’s Fowler reviews Apple Watch: ‘The first smartwatch worth buying’ – April 8, 2015
Yahoo Tech’s Pogue reviews Apple Watch: ‘Magical’
New York Times’ Manjoo reviews Apple Watch: ‘A power you can’t live without’ – April 8, 2015
Bloomberg’s Topolsky reviews Apple Watch: ‘The world’s best smartwatch’ – April 8, 2015
USA Today’s Baig reviews Apple Watch: ‘Second to none; I want one’ – April 8, 2015″>Daring Fireball’s Gruber on a week with Apple Watch – April 8, 2015
Tech.pinions’ Ben Bajarin reviews Apple Watch: ‘Powerful’ and ‘completely new’ – April 8, 2015
WSJ’s Stern reviews Apple Watch: ‘Good looks and coolness’ – April 8, 2015
The Verge’s Patel reviews Apple Watch: ‘A masterpiece of engineering’ – April 8, 2015
WSJ’s Fowler reviews Apple Watch: ‘The first smartwatch worth buying’ – April 8, 2015
Yahoo Tech’s Pogue reviews Apple Watch: ‘Magical’
New York Times’ Manjoo reviews Apple Watch: ‘A power you can’t live without’ – April 8, 2015
Bloomberg’s Topolsky reviews Apple Watch: ‘The world’s best smartwatch’ – April 8, 2015
USA Today’s Baig reviews Apple Watch: ‘Second to none; I want one’ – April 8, 2015

27 Comments

    1. Analyst begins with Anal. This guy just cannot see the forest for the trees. At work it is not only frowned on to pull out a cell phone in MANY circumstances and can get downright tense if done in others, (Such as checking a text message or new email for something important during a meeting) checking my watch is (so far) not even glanced at. Everyone checks there watch during meetings if for no other reason to make sure everything needed to be dealt with gets done during the meeting. This ‘analyst’ must not have to attend meetings often….

    1. Gameboy and Apple Watch are not the same. Gameboy had a “killer app” — portability.

      Apple Watch and other wrist computers have most people nothing in a new use class. Smartphones are bigger, but hardly prohibitively so.. and the watch isn’t doing anything the phone can’t.

      That said, their “Taptic Engine” certainly seems like it could qualify for the blind community as a “killer app,” in light of an article linked earlier this week on MDN on the subject. But that’s a pretty small demographic of customers, and based on their advertising dollars, not the group they’re primarily pursuing, which seems at this time to be the health/exercise community.

  1. Brian, if you did not have that aha moment when you first experienced the Apple Watch then you are without taste, vision, or the ability to understand and appreciate technology.
    You don’t deserve an Apple Watch.

  2. I think the big aha will come in the future when this watch is fully utilized as a doctor/911 device for you wrist. It’ll monitor your health, detect and diagnose disease, and notify 911 when it detects a medical emergency like a heart attack

    1. As above, I don’t think even this case would qualify. For people known to be at risk for heart attack, such monitoring technology already exists, and includes things like pacemakers which can actually provide simple, low-level medical ASSISTANCE to such a person.

      If the watch provides some of this application, it will be a nice plus, but the question here is what’s new and better about the Apple Watch versus the thing(s) we already have?

    1. Nice watch, Dude! I’m sure that version will be the museum piece. It’s a masterpiece, no doubt. My SG sport also arrives tomorrow! Soooo stoked, can’t hardly wait! Yeah, we’re ot, but hella excited!

      Go Apple!

      1. Mine arrived today! Obviously, I haven’t yet spent a lot of time with it, but it seems mildly useful. I have used Apple products, and I trust it will get better and better though it will, undoubtedly, cost me more money along the way.

        I am fascinated that the analysts expect a “killer app” already. VisiCalc was not released when the Apple II first went on sale. Lotus 1-2-3 came out two years after IBM started selling PCs. There were only a few canned apps when iPhone came out, and for several years thereafter. I don’t expect to see Watch’s killer app until version 2 or 3 comes out, but (as Steve Jobs would have pointed out) it is the journey from where we are to where we will be that is the reward. Over-concentrating on the destination causes one to miss the joy of the ride!

  3. Siri on the Apple Watch is very good. Multiple times its correctly translated replies to text messages. I wouldn’t have thought this was something the watch would be useful for but it certainly is.
    That’s an Aha moment for me. There will be more I’m sure.

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