“The Apple Watch may not be hitting stores until April, but many of the world’s leading watchmakers haven’t been shy in sharing their opinions on the hotly anticipated device,” Phil Han reports for CNBC. “At the watch industry’s leading trade show, BaselWorld in Switzerland, many companies were debating whether to head high-tech or stick with a centuries-old formula of watchmaking.”
“Watchmaker Longines said that it was not involved in developing a smartwatch. ‘We respect the brands that have the courage to go in this field, (but) Longines will not go in this field. We will stay with our traditional analogue watches,’ President Walter von Kanel told CNBC.
A watch is not only giving time, it’s a status symbol and I don’t think you’ll get a status symbol in an Apple Watch with two billion functions that no one understands. – Longines’ befuddled Walter von Känel
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