“Right now, without any help, do you think you could draw the Apple logo from memory?” David DiSalvo writes for Forbes. “If you’re like participants in a recent study on memory, you probably feel confident you could pull it off without peeking. But you may find, as they did, that it’s much harder than you think. Researchers from the UCLA Memory and Lifespan Cognition Lab conducted a handful of studies to find out just how strong peoples’ memories are of extremely common things, like the Apple logo — things they see every single day, multiple times a day.”
“In the first experiment, they asked 85 undergraduate students (a mix of Apple and PC users) to draw the Apple logo from memory without any help,” DiSalvo writes. “The researchers graded the drawings based on how well the participants positioned the leaf, the shape and location of the bite, and reproduced the overall shape of the apple. They also asked the participants how confident they were that they’d get it right.”
“The results: only one person drew the logo perfectly, and only seven drew it with just a few errors,” DiSalvo writes. “The other 77 people couldn’t do it without major flubs, despite the fact that most of them said they were confident they could.”
Much more in the full article here.
MacDailyNews Take: We’re trying it now… Okay, here ya go:
How’d we do? 😉
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]
I did perfectly.
They should test people if they can draw the Microsoft logo.
Its changed so much with the branded windows icon – making the mind confused. Or how about HP or how about AT&T? Draw those by memory, sure things will be far more disastrous !!!! MEANING this proves nothing.
who’s the hater that can’t draw
i can easily draw the logo from memory
who’s the hater that can’t draw
omg MDN forgot the rainbow lines – Doh
they scanned it with auto trace. Smart.
What, no images of the test results in accordance to the article?
This is more of an indication that most people can’t draw very well. 🙂 Ask them to draw a bicycle. Or an airplane. Same results…
great point ken1w,
– totally agree. not that everyone needs to be able to draw or draw well.
– just that this article is meaningless
– very poor test as well
and the article provides choices of icons to pick – rather than draw one. Just a stupid article.
Right. I saw one segment on TV asking people to draw a bicycle. Few could do it right, even frequent riders. Interestingly, the test givers had some simplified bicycles made, incorporating common erroneously drawn components. There is only one right way to make a bicycle. Most of the “close” configurations were downright unstable.
As to confidence, 82% of American drivers rate their ability as above average. Probably helps explain why actual average capability is so low.
That’s because those of us who are MDN readers (and probably more so, the editors) live and breathe Apple.
yep!
LOL!!
you drew that with the stroke of your fingers
I can’t even draw stick men let alone something that has curves!
🍐
🍊
What a pear. Orange you 2 clever.
And 52 students were strictly Apple users? Unbelievable!!
Kindergarden children can do way better than that.
You may see the kinds of messes all those people drew on page 3 of the paper referenced by the link below (including those 52):
http://www.tandfonline.com/doi/pdf/10.1080/17470218.2014.1002798
thank you for showing this.
I call this a fake study… can not believe the results.
Hard not to peek when it’s in the upper left hand corner of my screen!
Yeah well, I can’t draw a straight line to save my life. But I could draw a first grader’s equivalent for the purpose of recognition.
So, a study that determined that people don’t always remember things correctly? Groundbreaking!