“Apple is set to launch a dedicated streaming TV service beginning in September, according to the Wall Street Journal,” Darrell Etherington writes for TechCrunch.
“If Apple does indeed launch this service as planned, it’s hard to understate the potential value it can drive across its lineup of hardware offerings,” Etherington writes. “The service would work with iPhone and iPad, as well as with Apple TV, but the Apple TV is where it could move the needle most.”
“The price cut to $69 combined with the HBO Now access is already probably a powerful enough incentive to spike sales,” Etherington writes, “but an online TV offering that greatly undercuts your typical bundle and offers more premium content at the same time has the potential to really explode Apple TV sales.”
Read more in the full article here.
MacDailyNews Take: Plus Apple has already sold over 25 million Apple TV units even before the price drop and the HBO Now deal. This year’s WWDC is going to be very interesting!
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