“The most compelling case you can make for the Apple Watch is that it frees us from our phones: the ones Apple sold us. No longer will we have to pull them out to hail Ubers, check Instagram, or send texts,” Cliff Kuang writes for Wired. “As TechCrunch’s Matthew Panzarino elegantly points out, ‘There are very few products that allow you to hand someone cash and be given back time. This will be the Apple Watch metric to track: time saved.'”
“Maybe you’re thinking right now that the Apple watch isn’t just a luxury good. You’re right. Apple will probably sell many more watches at $349 than it will at $10,000, the starting price for the Apple Watch Edition. It’s a good bet that revenues from the Apple Watch Sport will dwarf those from the Apple Watch Edition,” Kuang writes. “But therein lies something that only Apple can attempt, thanks to its unprecedented economies of scale.”
Much more – how with Apple Watch, Apple is attacking both the high and low end with just one product – in the full article here.
MacDailyNews Take: If this works, and we believe it will, Apple Watch will be a rather unique product in that it spans from $350 to $17,000, from mid- to high-end mass market all the way up to luxury.
As SteveJack wrote in our Opinion section last night: Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
Exactly!
What does “Apple Watch Edition” mean? Anything? English-wise does it even make sense? Does it? Apple Watch and Apple Watch Sport I get. It should have been Apple Watch Kardashian. 🙂 Or Apple Watch Elite. I guess it makes as much sense as Rolex Oyster.
It means AWE! 😀
How about “Think Different.”
If you are poor you won’t understand this way of “naming” products.
But let me just say, the people who buy very expensive products understand this method of product naming.
Not sure you will understand. It is marketing for top 1%.
Now don’t go calling me names, it is what it is. I am just pointing it out to you.
“Timeless”, “All-encompassing” …
Ahem ‘Special Edition’ is very well known expecially amongst desirable products even more special limited edition sports cars for example. Strikes me as the perfect crossover term.
“It’s a good bet that revenues from the Apple Watch Sport will dwarf those from the Apple Watch Edition.”
I think this is completely wrong. If even a fraction of the total sales is the Apple Watch Edition, those revenues (and profits) will completely dwarf the revenues of the Apple Watch Sport.
10,000 / 349 = 28, i.e. with the sale of ONE Edition watch Apple equals the revenue from over 25 Sport Watches.
And if they sell one $17,000 Edition watch, that equals the sale of almost 50 (!) Sport watches. So even if only 5% of Apple watch sales are the Edition versions, the windfall will be ENORMOUS!
And this is the kicker, IMHO: There is VERY LITTLE risk for Apple to offer the more expensive versions–if they don’t sell, they can just scale back production and focus on the lower priced versions. No big loss.
If they dont sell well they could also adjust the price – because there is certainly plenty of scope for doing so !
I’m sure Apple hopes beyond all hopes that they will sell many more than 50x the number of Sport Watches.
Applenomics!
Me want. Me want.
Oh, maybe it’d be good too if Apple Watch could be used for Apple Pay by itself. But, wha’ do I know?
Then you’d need to add a pinger print sensor too.
SteveJack is wrong “And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport”
To the extent one has the same experience with an Apple Watch Sport as they have with an Apple Watch Edition, one can have the same user experience with a $40 Casio as you get with a $51,500 Piaget. When the little hand is on 9 and the big hand is on 12, you should be at work. Except, with the Piaget, I’d bet there is some flexibility. But the time is the same and the accuracy is damned close.
Why are all the Apple Watch sport models designed for females? Hey Apple men exercise too! But I don’t know any man who would wear a candy green, baby blue, pink or white watch strap. Oh yeah they make the one all-black Darth Vader model but it’s hard to work out with that big black helmet on… I need an Apple Watch sport with a black band, navy blue, or dark brown. I am male and I represent 50% of the human race. We buy things…