Incensed over the $17,000 Apple Watch Edition? You must be poor

By SteveJack

Dear Great Unwashed,

The top-of-the-line Apple Watch Edition, in gorgeous 18-karat gold, rose or yellow, that Apple’s brilliant metallurgists have developed to be up to twice as hard as standard gold, with an stunning display protected by polished sapphire crystal and your choice of Modern Buckle band in either Bright Red or Rose Gray costs $17,000.00.

There was and there continues to be much gnashing of teeth and rending of garments on the Web over that price from people who are, to be blunt, too poor to afford such an exquisite timepiece. If you’re among the whining rabble, please stop! It’s unbecoming. Aren’t you embarrassed? In place of your so-called outrage, you might as well just type, “Hey, look at me! I’m too poor to afford such a watch.” Here’s a fact: If you’re outraged, you’re not in the Apple Watch Edition’s target market. You’re not even in the target’s market’s area code. And, very, very likely, you’re a disgruntled Android settler who can now finally see the writing on the wall. You need to shut up and accept your standing among the proles while you work to get into the Apple Watch Edition target market. Either way, Apple makes Apple Watches for you, too, and they start at only $349!

The Piaget Gouverneur watch retails for $51,500. Just looking at it in person will take your breath away. I’m serious. You’ll gasp for air. The Piaget Altiplano cufflinks that nicely complement the Gouverneur cost a mere $4,400. Yes, they’re quite stunning, too. So, where are the maudlin tweets of indignance directed at Piaget for not offering the hoi polloi an aluminum option with a rubber strap for a mere $349? I searched Twitter: Not a single tweet.

Most of those who will buy Apple Watch Edition units will barely glance at the price, if they even bother. That $17,000 might as well be 17-cents to them. These are monied people and, guess what, there are many, many, many of them around the world.

Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane Riffraff will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport. Okay, so you put up with the aluminum or the stainless. Is that so bad? Listen, rabble, the point is that this thing is going to catch fire!

So, cut your undignified grousing. Stop worrying about the Apple Watch Edition that you oh-so-obviously can’t afford, upgrade that fragmandroid POS to a real iPhone, and start picking out the Apple Watch that you can afford because you’re not going to want to miss this. You’re going to want to be a part of this because this is going to be big! Very, very big!

Sincerely,

SteveJack (future Apple Watch Sport owner and damn proud of it!)

SteveJack is a long-time Macintosh user, former web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section who also basically called the iPhone over five years before Steve Jobs unveiled it.

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91 Comments

  1. “That $17,000 might as well be 17-cents to them. These are monied people and, guess what, there are many, many, many of them around the world.”

    I alluded to this in an earlier post. The mega wealthy have more money than they can spend in a lifetime

  2. I would opt for an Edition if it were a stand alone product, unfortunately, this add on product requires an iPhone to work to it’s fullest potential. Bare that in mind.

    This is an iPhone accessory. An iPhone enhancement product.

    It has nothing to do with making a lifestyle statement, it’s AN ADD ON.

    Which costs more than the iPhone you need to use it on!
    Apple greed is showing on this one. Potential buyers beware, they (Apple) screwed early adopters of the original iPhone by dumping the 4GB model within a few weeks and then dumping the original altogether for a newer upgraded 3G model within months of the original being launched!

    Lets hope your Apple version of Gold holds it’s value, just in case Watch 2 is announced with more sensors within a few months.

    Sport edition 42mm with blue band for me thanks.

  3. Everyone lighten up! Apple may sell the most expensive SmartWatch, but it is by no means THE most expensive watch! The MOST expensive watches are prestige MECHANICAL watches. No one is being forced to buy ANY watch! Buy whatever suits you that you can afford, Timex, Rolex, Apple, etc. 😀

  4. I’m not incensed about the price, but I am about this farce of an article. Stevejerk doesn’t seem to get that the edition isn’t to separate rich from poor, it’s to separate those with more money and sense and no class from their money, and indeed the rest of us. There are always morons who will pay to have vastly expensive trinkets. Apple are absolutely entitled to try and tap into that market, but to imply these tasteless buffoons are the sort of people we should aspire to be is dreadful. This sort of article is the sort of blind Apple zealotry that gives Apple fans a bad name. And for the record, the gaudy gold versions are horrible – far less classy and understated than the regular or sport versions – and although I’m convinced Apple have the best smartwatch, I’m still far from convinced I need one. They by no means nailed it, or offered the killer app that made a smartwatch an essential for anyone outside small subgroups of fitness obsessives and/or appointment-overloaded business types.

    1. You did of course note that the model was running with a sleek watch on one wrist and an iPhone6 in a huge armband on the other side ( or in a bum bag in the final shots).

    2. I haven’t worn a watch in many years because I’m not a jewelry wearing guy, but recently I have been tracking my mobility and don’t want to carry my iPhone with me 24-7. I also want to be able to quickly glance at text messages and stock prices. And it is incredibly cool that I will be able to have a “phone” conversation using it every now and then. These features are not included on other watches.

      Many fine watches are considered pieces of art, but functionally they are becoming more outdated than grandfather clocks. It’s a horse and buggy moment and those traditional time pieces will be viewed about as fashion forward as a pair of suspenders. In contrast, the Apple Watch is a functional gem.

    3. So why are you so incensed?

      Why do you say that Apple’s Edition is to “…to separate those with more money and sense and no class from their money, and indeed the REST OF US.”?

      “…the gaudy gold versions are horrible – far less classy and understated than the regular or sport versions…” have you actually seen one?

      Just because YOU aren’t convinced YOU need one, why do you think that you should diss fitness buff or business people who do?

      Really, WHY ARE YOU WHINING?

      1. 1. Because paying $10,000 for a watch that is (a) an accessory for the thing that already does everything the watch can do, (b) functionally identical to a model that costs $250 and (c) unlike mechanical watches priced at the same stratospheric level that have an heirloom is clearly stupid. I’m not saying people won’t buy them – I’m saying the people that do are idiots who have lost touch with the value of money.
        2. I’ve seen plenty of pictures. Gold is tacky. Like massive diamonds, people wear it for one reason – to show off how much money they have, which is crass. Seeing it in real life won’t suddenly make that change. It’s the equivalent of a simple, understated, well designed loft apartment or a gaudy suite at the Burj Khalifah hotel.
        3. I haven’t dissed them at all – I’m saying that’s exactly who it will appeal to. What I’m saying is the case hasn’t been made for mass adoption outside of those niches. I was hoping Apple would do it. I was even quite prepared to go for the sport model. But they didn’t nail it. The killer app or usage scenario isn’t there. There isn’t genuinely anything uniquely amazing it does over Android Wear or a Pebble, or even my cheap fitness band that has notifications. It’s still just a phone mirror – a more advanced one, but still a phone mirror. The singe function I would be tempted by – Apple Pay – is (a) available on my phone anyway but (b) not available in my country yet regardless. So again, outside the Apple-owning fitness tracking, stat-loving individual and the Apple-owning, schedule-overloaded business type, show me the strong market that this will appeal to, and why.
        4. I’m commenting because of the hilariously idiotic and frankly insulting tone of the original piece, which makes Apple fans look absurd. There’s a market for the Watch Edition. Let those people buy it. But let’s not pretend for one minute that such people are anything, *anything* other than hilarious, peacocking showoffs.

          1. I don’t mean to be rude, but did you watch the keynote? ResearchKit is on the *iPhone*, not the Apple watch. All the Watch adds is heartbeat data. Also, none of the health tracking stuff is unique and you can get the same info from a Microsoft band, or most Android Wear devices, or standalone fitness watches/trackers. In some cases, more info as the Apple Watch can’t be worn at night to get sleep data as that’s when you’ll be charging it.

            Most health stat fans will already have a device. They may add an Apple Watch, but there’s no singular health application or feature that is the killer app that would draw in a large market outside of those who are already in this niche. Again, that key thing that would make this a must-have for everyone – and not just very specific groups – just isn’t there yet, and the price and compromises of it being a gen 1 product will inhibit impulse purchases.

            I’m more than willing to be sold on it. I love my Mac (10+ years as a user). I love my iPhone 6, iPad Air and iPad mini. I’ve loved the 9 iPhones and iPads I’ve owned previously. But I love them because they’re the best at what they do and I need what they do. When the iPhone came out, even with the first gen one the potential was obvious. That’s not the case here. I just don’t need a smartwatch – any smartwatch – but more importantly nothing Apple said on Monday changed that, and that’s the case for everyone else I know, Apple fan or not. I won’t just hand over my cash for something simply because it comes out of Cupertino with the right logo on it.

            1. So you think that a major reason for people outside the niches where a smartwatch already appeals to buy an expensive extra device will be to add some small extra layer of metrics (that they could get from a much cheaper, simpler device and also feed it into ResearchKit/HealthKit) to the considerably more extensive set of tests and metrics being offered on a device they already own, to *perhaps* *eventually* lead to more information about a condition they may or may not have (and if they don’t, why would they bother?), assuming the big dataset produced isn’t too noisy to be of use?

              Yeah, that’s not going to happen. ResearchKit might spew out some useful data one day, but you think people will flock to buy the watch just to be part of the data pool when their iPhone will already cover the ResearchKit tests? Nope. Few people are that altruistic and/or think that long term anyway, let alone buying an extra device to do it ever so slightly more thoroughly.

  5. Well, we learnt virtually nothing more than the initial pricing for the watch. If they can produce a margin on one costing $349/399 then the difference is down to materials – so there’s a huge margin for adjusting the price of any in the range at a later date.

    Unfortunately we learnt nothing about dealing with obsolecence. My gen1 iPhone was and is a great design and works perfectly even after 8 years. But, the network connectivity is now marginal, and the software cannot be updated and it therefore runs very few if any of the apps produced since the turn of the century. So we now need to have Apple produce information on how they plan to deal with this.

    Personally, I can see lots of the sports editions being sold with aftermarket and asian knock-off straps because the price differentials between models are very large.

  6. Keep in mind that the people who buy a $17K edition will actually be buying several Apple watches, as well as several bands. They will wear the cheap(er) versions around the house and at work, while at the beach, and at the corner bar. The Edition will be for fancy parties, and there will be a selection of different bands to go with their different outfits, because the lesser versions would be gauche with a nice suit or dress. And some people will wear their fancy watch on one wrist and an Apple watch on the other.

    These people fart money. Apple’s correct to cater to them, and bleed them for all they’ll pay. And they will. And will the first Edition watches go obsolete? Doubtless. It’s not an heirloom item, and was never meant to be. Just like the new Mac Pro (assuming people are buying those).

    And if the Edition is successful, expect to see even more-ridiculous precious alloys and bands in the future.

    Most of us we’ll look on in awe as people spend hundreds of thousands of dollars on a collection of Apple Watches and bands, and continue to do so as new versions come out. Its really no different than their collections of horses or vintage cars.

    The smart thing for the rest of us is to scrape the money together to buy Apple stock, instead of their more-ridiculous and outrageously expensive products. And we can enjoy the fact that we’ll get the same Apple user experience as the people who can afford to pay for bling.

  7. I consider apple products to be productivity tools even the iPod. (I used to listen to the iPod for relaxation between tasks or listen to podcasts for information while driving).

    Can the Apple watch make my day easier? We’ll see…..

    Tech as jewelry? At this point, an unanswered question.

  8. I don’t think you can compare an Apple watch directly to a similar priced traditional watch, I think the fact that the technology will age quickly reduces the comparative value of it. Really rich people will probably just dump them, but that’s a limited subset, a lot of people who buy expensive watches will want some residual value if they come to sell them or leave them to someone.

    For me, I think this generation is worth skipping. Let the rich buy the edition, then buy when Apple have seriously improved the technology in the next version.

  9. And I’m officially done with MDN.

    Do I believe $17,000 is a fair price for the highest-end Edition models? Not really, since the Apple Watch is a mass-produced consumer product (regardless of its outer shell) and luxury watches are not, but Apple knows what it’s doing and I hope they sell decently enough. I’m not complaining about it because I know I’m not the target audience.

    But this post is garbage, and the fact that this arrogant piece of human excrement feels it’s his place to spout off and go “Ha ha, you’re too POOR, so shut up!” disgusts me.

    I could tolerate the ads, the redirects to the App Store, the occasional arrogant Hee Haw comment, and even the constant stream of Ayn Rand-inspired GOP dick-sucking. But an entire officially-sponsored post dedicated to viciously attacking and demeaning fellow Apple users and fans who use this site as a means of gathering news and expressing their opinions? Inexcusable and unforgivable.

    I’m out.

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